Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Many marketers feel it’s challenging to internalize success. Catch all episodes here. Episode Summary.

B2B 132

B2B Marketing Apple Microsoft 132

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? The Benefits of a Centralized Image Library.

Library 87

Library Publishing Collaboration Aggregator 87

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Data 151

Data B2B Apple Marketing 151

Koka Sexton

AUGUST 11, 2023

Navigating Content Marketing Challenges and the Need for Operational Excellence Content marketing is a key component of today’s online marketing strategies and is essential for creating a sustainable competitive advantage. In particular, aligning content with the buyer’s journey and improving cross-team communication.

Content 52

Content Marketing Repository B2B 52

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

B2B 124

B2B Marketing Apple Conference 124

Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing?

B2B 118

B2B Marketing Apple Authentication 118

Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Ryan is a skilled marketer, technology consultant, and Google Ads, specialist.

B2B 127

B2B Apple Marketing Authentication 127

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Meet Sarah Kuntsal.

Automotive 112

Automotive B2B Marketing Transportation 112

Socialized

JANUARY 31, 2021

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. So brand owners are shifting their focus in marketing their brands through social media. Come, find for yourself! Now, this is a great campaign!

Social Media 130

Social Media Tips Marketing Discount 130

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 226

Collaboration How To Education Team 226

Ignite Social Media

APRIL 8, 2022

Social media teams should consider using platforms such as Flickr and CreativeCommons.org , where they can find copyright-free images with licenses for editorial and commercial use. All the music available in the TikTok Sound library is legal to use in your posts because it’s licensed. Sharing Your Products Can Get You Sued.

Fair Use 215

Fair Use Social Media Meme Public Domain 215

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Discover your top-performing posts so you can create more like them.

Publishing 95

Publishing Tools Brands Facebook 95

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research. Good marketing versus BS and the secrets behind achieving continued growth.

B2B 76

B2B Apple Marketing Authentication 76

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). The obvious answer would be the sales team. In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. They’re the ones selling.

Training 172

Training Forums Curation Team 172

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. Collaboration tools for teams. If you work on your social media marketing with a team, collaboration tools can come in very handy.

Social Media 217

Social Media Tools Marketing Collaboration 217

Sprout Social

NOVEMBER 2, 2021

A social media company’s social team testing a new social channel is incredibly meta. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. It’s no secret that social teams are on the path to extreme burnout. @J

Strategy 113

Strategy Marketing Hashtag Influencer 113

Oktopost

NOVEMBER 18, 2021

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Meet Shawn Herring.

B2B 62

B2B Apple Marketing Startup 62

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 103

Instagram Facebook Marketing Features 103

Oktopost

APRIL 7, 2022

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Watch the recording: Want to hear more from renowned B2B marketing leaders? Account-based marketing (or ABM, since every marketer loves an acronym) is all the rage.

B2B 62

B2B Apple Marketing Buy 62

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Key features: Smart Inbox that captures and organizes incoming messages, so your team can respond to followers quickly. Image library. It lets you invite team members or clients to collaborate on your workspace.

Tools 120

Tools Video Strategy Library 120

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Oktopost

MARCH 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on paid social? Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Catch all episodes here. Episode Summary. Catch all episodes here.

B2B 117

B2B Apple Authentication Meeting 117

Postcron

DECEMBER 20, 2022

Obviously, setting these goals usually won’t depend exclusively on the social media team, but given the importance of social media, it’s always best to take their input into account. So, when creating your posts keep your audience in mind and approach social media marketing with heart. TIP 2: Quickly Research Trending Holiday Topics.

Marketing 72

Marketing Social Media Management Hashtag Trends 72

Ignite Social Media

JUNE 17, 2021

Build a Robust Content Library. The possibilities really are endless but building a robust content library will help you have the best assets at hand and understand where you may have gaps. It’s always great to start with existing marketing assets. Add them to your library. Where can it come from?

Social Media 176

Social Media Content Guidelines Library 176

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well.

B2B 126

B2B Apple Hosting Meeting 126

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You can also add new assets to the library on the mobile app.

Mobile 137

Mobile Notification Collaboration Library 137

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Energy 116

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher attributes the move in the right direction to all the work the team had done in rebranding around defining the true identification of the brand. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

Brands 145

Brands Content B2B Apple 145

Oktopost

JULY 14, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B. With outstanding experience in developing teams and talent, Jill excels at connecting strategy with people for results.

B2B 118

B2B Apple Consultant Team 118

Sprout Social

MARCH 28, 2022

From there, you might even create battle cards for the sales team and update them once a year. But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box. But they also need a central team of experts to share those clues with. Jack of all trades.

System 102

System How To Analysis Team 102

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. You should! Finally, click Save.

YouTube 113

YouTube Marketing Curation URL 113

Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Want to hear more from renowned marketing leaders? Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Listen to the podcast: ? Watch the recording: ?

B2B 114

B2B Apple Hosting Authentication 114

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109