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Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

Since the closing of campus in March, MSU has relied on user-generated content (UGC) to share the stories of its now-geographically dispersed students and alumni. The values they shared on campus now extend to their local communities, and those stories can keep your campus community united from afar.

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3 Quick Ways Ecommerce Can Become Community-Driven in 2022

Pixlee

Many well-known brands as well as smaller brands have already adopted UGC onto their site to enhance customer acquisition, and we can expect this trend to continue as customers increasingly prefer personalized experiences. Customized personalization can enhance brand loyalty and make the shopping experience more interactive.

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

This is a simple, low-hanging strategy to encourage more UGC among your satisfied customers. In short, the bot acts as a sort of knowledge base where users can ask questions and troubleshoot common product errors. Users are then guided toward a solution based on specific prompts. And yeah, there’s a reason for that.

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How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

I hope one of these days soon we will see a blend of Ford-originated content and UGC together on a Ford-hosted site. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. I was such a car/Ford fan when growing up.