B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity SMM
MAY 25, 2021
Twitter is compelling for certain verticals, news, politics, sports. But as a B2B marketer, I’m going to put my time and my money on LinkedIn. And YouTube, for sure, I think it’s underutilized for B2B. You have to be on Twitter. So he uses the analogy that “we’re not selling saddles, we’re selling horseback riding.”
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