Dave Fleet
JULY 18, 2011
These resources could be blog posts, knowledge base articles, videos, graphics, whatever (more on that later in this post) — just make sure they’re in the language of your customers, not in business jargon, and that people can link directly to them.
SocMed Sean
DECEMBER 9, 2011
5) Social CRM – CRM is social…we don’t need to add “social” to the front of every term to make it sound cool and new. I wrote a full article on why the phrase social CRM is just stupid. Social can be used for internal business purposes, as well.
Convince & Convert
AUGUST 18, 2010
But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution.
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