Knowledge Base Marketing Social Media Social Media Management 
Sprout Social
APRIL 17, 2024
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.
Oktopost
NOVEMBER 8, 2021
Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. Use many different chart types and metrics to measure and compare the impact of ads in the context of your overall social media strategy.
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Sprout Social
JANUARY 29, 2020
And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.
Oktopost
MARCH 11, 2020
Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.
Ignite Social Media
APRIL 12, 2022
We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. As a social media agency , we work in various Social Media Management (SMM) tools for our clients.
Sprout Social
FEBRUARY 8, 2024
That said, customer support tiers typically scale from zero to three, and include the following: Tier 0: This tier encompasses self-service portals such as FAQs and knowledge bases, along with bot support. For instance, a software company may require a more specialized support tier structure compared to that of a retail brand.
Social Media Strategies Summit
FEBRUARY 9, 2023
Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan.
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