Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign. JF : Hyper-targeting.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

AUGUST 19, 2012

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. Nobody has evenly distributed influence.

Analytics 139

Analytics Influencer Klout Vocus 139

Webbiquity SMM

JUNE 14, 2011

. • When evaluating 2D barcode readers (mobile apps), look for support for multiple barcode types as well as autoscan capability. Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Delivr is a good option, particularly for local retail businesses, due to its mapping functionality.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. Reviews of Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Local/Mobile Search.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 6, 2011

Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. He’s brand manager of the Mobile Insider Summit and a frequent speaker nationally on mobile and mobile marketing.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196