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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. There is good configuration on the alerts, where you can set up options such as only delivering alerts based on someone having a high number of followers or Klout score.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Klout was a social tool that gave social media users a “klout score” out of 100 to define their level of online influence (or clout). Klout shut down in 2018, but other services have emerged to fill this data gap, including Hootsuite Insights and Followerwonk. See Metric.

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