Journalism Is Not Content Marketing

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I didn't consider that "true" journalism. I always held journalism to a higher standard. Once all of this research was gathered, these journalists would draft, write, edit (and, with the help of an editor) re-edit and toil away to make their works (once published) resonate.

Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. 12, we will begin to test a way for publishers to combine multiple Instant Articles into one post.

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The New(ish) Trend Of Publishing Within Publishing

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What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. journalism. publisher.

6 Social Tools to Use Immediately After You Hit “Publish”


published it. In fact, publishing your article is just the first step. I have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes).

What Does Facebook’s Latest Algorithm Change Mean for Publishers?

SocialTimes Facebook

There is another struggle here, and that’s the one between Facebook and publishers. Social networks have the upper hand when it comes to online publishing now. Unfortunately, the latest algorithmic changes could devalue publisher content; a fact Facebook is well aware of. Indeed, many publishers fail to turn a profit from these content deals, or from the mass of referrals they receive from Facebook.

Jennifer Nycz-Conner on How Technology Is Transforming Journalism

Geoff Livingston

Jennifer Nycz-Conner is an editor at the Washington Business Journal , where she serves as the business anchor on WTOP and she runs the Working the Room column. She has seen how digital media from blogs to today’s newer technologies like Meerkat and Periscope have changed journalism.

Official Publisher Profiles on Digg One Year Later: Followers up 720%

Adam Sherk

When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. The Wall Street Journal 52,031 9,546 445%. 14 The Wall Street Journal 17 15.

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Jodi Gersch on Social Media-Driven Journalism

Geoff Livingston

She will be speaking on a panel with the Washington Business Journal’s Jennifer Nycz-Conner at xPotomac on how the digital media revolution’s continuing impact on journalism. GL : What’s the biggest thing you have seen changed in journalism as a result of social media?

How are association publishers building new and existing revenue streams?


The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country.

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Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. A recent shift in Facebook’s algorithm has helped drive traffic to major publishers , and BuzzFeed is seeing some serious benefits from the change. Social Media Statistics BuzzFeed BuzzFeed Video journalism social media social media statistics viral media viral news Youtube

Great journalism – impartial but not neutral?

The Way of the Web

It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral. Journalism: Impartial not Neutral.

Journalism And The New Media With Jay Rosen

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My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen. Rosen teaches journalism at New York University , where he has been on the faculty since 1986. journalism. publisher.

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members.

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Citizen Journalism: Who is a Journalist Today?

Proactive Report

Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative.

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The Medium Is/Is Not The Message

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Fax machines were still nascent and hardly being used by publishers, journalists and companies. Pitching stories to be published was a brutal affair of rejection. The ability to use one of these online publishing platforms was - in the purest sense of the word - transformational. I could write, edit and publish my ideas (in text, images, audio and video) for free, to the world. My content could reach everyone online, by simply publishing it. journalism.

Facebook Plans Major Campaign to Promote Facebook Live (Report)

SocialTimes Facebook

Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory , created the campaign with the aim of encouraging more “regular” Facebook users to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures.

The Four Outcomes Of Content

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If you weren't the publisher of your content, would it be the kind of stuff that you would be interested in? Editorial content is journalism. Content so good, that consumers or publishers will pay for it. Writing books, publishing articles, selling reports and more. journalism. publisher. publishing. What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good?

Facebook in Talks for Exclusive Video Content (Report)

SocialTimes Facebook

Facebook took similar steps for its Facebook Live livestreaming feature, as Deepa Seetharaman and Steven Perlberg of The Wall Street Journal reported in June that the social network had reached nearly 140 agreements with media companies, publishers and public figures for Facebook Live content, with those pacts valued at more than $50 million. In what seemed to be an increasingly inevitable move, Facebook is in discussions to license exclusive video content.

How publishers curate the world of content

Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ). The amount of curation versus staff content varies by publishers.

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The End Of Blogging?

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To know me, is to know that I am still deeply passionate about my blog, writing and the digital publishing experience. lamented the death of Google Reader , and still - to this day - love to hit the publish button. Magazine and others started accepting and publishing bloggers alongside their most respected journalists. And, in many cases, bloggers were instantly granted journalist-like credentials, because of the platforms they were being published on. journalism.

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5 Media Relations Strategies that Help Get Your Brand Story Published

Proactive Report

Brand journalism – think like a publisher and write your own stories. Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case.

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. The Journal of Medical Research study was published online on Sept.

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This Blog Is Dead

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What we had was place for online journaling. It was a technological and publishing breakthrough. Suddenly, the cost of publishing plummeted to zero and publishing to the world was almost as easy as it was to print up a document from your word processor. Suddenly, anyone with connectivity could have a thought and publish it in text for the world to see. " The comfort of publishing and sharing. With more choices (shall I publish text?

The Story Of Vice And The Future Of Media

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I wrote for music and lifestyle publications (I even published a few), and managed to become friends with artists, industry professionals and other media outlets. the editors and publishers of the printed press controlled which artists got coverage (and which didn't). Along with publishing two magazines (and helping to laugh a third), I did a lot of freelance writing. He published his poetry on Rollins' book imprint, 2.13. journalism. music journalism.

Just Say "No" To Content

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Brands seem to be publishing "because they can," instead of "because they have something interesting, unique, compelling and important to share." and how often to publish it. Perhaps it is my background in journalism, or perhaps my studies of media, but I have a tremendous amount of respect for the publish button. Still, brands do feel like they can (and should) publish anything. Figure out what makes your brand exclusively right to publish something.

Content Marketing As A Profit Center

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The quality of the content did not want to be soiled or manipulated by which brands were flowing advertising dollars into the publisher's pockets. Sure, this is still the case for many, but native advertising is a new reality and - more importantly - the many brands that are now in the content creation, distribution and publishing business continues to grow at a rapid pace. content publishing. journalism. publisher. publishing. Content marketing.

A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button

Writtent Blog

Check out the world of difference it makes in the example below: Image credit: Search Engine Journal. What are other things you check your post on before you hit the publish button? Are you familiar with the power of checklists?

The Failing State Of Content Marketing

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Everyone is publishing - in text, images, audio and video. Some may point to the fact that the content is nothing more than marketing blather thinly veiled as genuine content, or that the vast majority of stuff we''re calling "content" is merely the publishing of a press release that has had its jargon surgically extracted by a former journalist. The truth has become bigger than what is being published. journalism. magazine publisher. publishing.

When Traditional Media Fails To Understand New Media

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Does new media undermine journalism? There is (still) a tremendous push from professional writers and journalists that providing content for free to online media channels undermines journalism because the content should never be given away for free. If the publisher benefits and the writer benefits, I would argue that everyone benefits. If a writer feels that the publisher will benefit more, there is a very simple resolution: don't do it and start your own. journalism.

Poor Media Literacy Spawns Fake News Successes

Geoff Livingston

As social media has risen and traditional media have lost market share, news outlets have moved to tabloidesque journalism from formerly trustworthy brands. I started reading more conservative outlets, the Wall Street Journal and Fox News, as well as the Washington Post and USA Today.

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Facebook Shelling Out $50 Million for Facebook Live Content (Report)

SocialTimes Facebook

Reports of Facebook paying media companies and publishers for Facebook Live content have surfaced in the past, but The Wall Street Journal has details, as well as a confirmation from the social network. Steven Perlberg and Deepa Seetharaman of the Journal reported after reviewing a document that Facebook has reached nearly 140 agreements with media companies, publishers and public figures for Facebook Live content, with those contracts adding up to more than $50 million.

Maybe You Should Quit New Media

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I believe that the Internet has brought forth the chance for everyone to publish their thoughts - in text, images, audio and video - instantly and for free to the world and such a profound gift should not be wasted. You could chalk this all up to lazy journalism (or, a complete lack of journalism), but there is something deeper. digital publishing. journalism. lazy journalism. publishing. If you think it''s dumb, don''t do it.

Be More Human Without Being Too Personal To Build Your Brand

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In my first business book, Six Pixels of Separation (published in 2009), I put forward something that I had previously written about on my blog - and an idea that (still to this day) gets me excited about brands, consumers, technology and how marketing connects it all. journalism. publishing. There's a new discourse happening online.

What Does Eight Years Of Blogging Get You?

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As fast and simple as it is to publish content with a Blog, success with a Blog as an engine of Marketing is a slow process. The only part that isn't selfish is that I publish it for the world to see, comment on and criticize. I wish more people understood the power of having a living and breathing ongoing publishing platform that allows you to demonstrate how you think, that anyone can access from anywhere. journalism. publishing. publishing platform.

The Secret To Getting Picked

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While I left journalism long ago, the feeling of choosing myself was profound when I first started this blog back in September 2003. I submitted it, and couldn''t wait to see it get published. First, I immediately published the piece on my own blog. journalism. publishing. Being picked by someone or choosing yourself and leading. which do you choose? It seems like an obvious answer.

The New Face Of Content Marketing

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" Woe the brand that is not creating, publishing and curating relevant content. They struggle with everything from the strategy to the editorial content to the creation of it, and even the best places to publish and share it effectively. On May 21st, I published my second business book, CTRL ALT Delete. People aren''t "on the ready" just because I decided to hit a publish button. grand central publishing. journalism. publishing.

7 Steps To Define Your Content Center Of Excellence

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I want to ensure that whatever messaging that I produce, publish and promote ties back (as closely as possible) to my center of excellence. Content works for me, personally, because of my background in writing, journalism, media and communications. I often get feedback when the Six Pixels of Separation Podcast is published later in the day on Sunday. My listeners know that it's published early Sunday morning. journalism. publish. publisher.

There Is No Brand Truth

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It''s not manipulation so much as it is their newfound ability to be a publisher and put out into their world thinly-veiled content as an engine of positive brand perception. As reported in the Wall Street Journal ''s August 4th, 2013 article, Some Twitter Users Push Back on Ads (make sure to listen to the audio component as well in the link), it''s not just that individuals are changing the brand''s content in their own newsfeeds, they''re now starting to engage with the brands.

A Basic PR Blunder That Most PR Professionals Make. Constantly

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Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full boar into marketing and communications. My journey (which includes this Blog) has also brought me back to journalism part-time (I do a bi-weekly column for the Montreal Gazette and Vancouver Sun along with a column, Media Hacker , for The Huffington Post ). Ultimately, you don't look smart pitching a story on a topic that was just published. journalism.

What You Don't Know About David Carr

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My professional career started as a journalist, I went on to become a magazine publisher. That journalism bug is a hard one to beat. My Twitter feed is full of individuals who talk about journalism, media and the future of technology. journalism. magazine publisher.