Journalism Is Not Content Marketing

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I didn't consider that "true" journalism. I always held journalism to a higher standard. The power of journalism has shifted. Fake Facebook memes often get much more traction and distribution than the proper news stories that are written about it to correct the error.

As Journalism Weakens, the Fifth Estate Strengthens

Geoff Livingston

The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. The journalism field has yet to successfully adjust to the new economic realities of shrinking print ad budgets and online media consumption.

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The Internet Will Break Your Creative Block

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Pushing beyond memes, Buzzfeed and Upworthy. Go pull up any piece of content (or, feel free to use this one) and write your own little article, post or journal entry about it. journal entry. memes. Writer''s block? Creative block? Can''t come up with something to create? Steven Pressfield hates the words "writer''s block."

The Me Media

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It's that pure concept that drives the thinking and revision of definitions of media and journalism by people like Clay Shirky , Jay Rosen , Jeff Jarvis and others. Does that sound like traditional mass media and journalism? This popular online publication looks at pop culture through the lens of art, design music, photography and memes. journalism. What makes the New Media interesting? For some, it's the many new voices who can now find an audience.

Why Tumblr Might Be The Perfect Vehicle For Your Brand

Small Business Mavericks

There are three huge benefits to using the service, according to Search Engine Journal. Photos and memes are very popular on Tumblr and posts with great visuals end up getting shared more. Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you attract new readers for your blog and new customers for your business.

Secrets of Twitter Hashtags (For Those Still Unsure)

Hashtag Tutorials & How-To’s Ultimate Guide to Twitter Hashtags From Search Engine Journal: Here Ann Smarty provides a thorough guide to hashtags including solid tips and resources for making the most of them.

The Persistence Of Brands

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Well, if that line from the Wall Street Journal 's article, Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt , doesn't make your marketing brain stand up and take notice, who knows what will? It's a meme that rises to the mass media every few years. The Wall Street Journal (a brand unto itself), fails to deconstruct the immense value that brands bring to our culture, to our economy, and to our world. wall street journal.

How to Format the Perfect Blog Post: 10 Killer Tips

Writtent Blog

Check out the remarkable difference in the image below, where the same content is displayed both without and without subheaders: Image credit: Search Engine Journal. Pick an image, infographic, embedded video, Slideshare or meme to catch the eye of your readers.

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How To Start A Blog In 2012

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For this post, I'll define a Blog as an online journal that you either house on your own server or is being served via the Blogging platform's servers. It can be funny, quirky or a play on an existing meme, but figure out a relevant, cool and timely name for your Blog. online journal. Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now.

8 Ways What You Write Will Affect Your Bottom Line

Writtent Blog

When you want to increase the profitability of your business, you can’t just email out a newsletter or post funny memes to your Facebook. In any Journalism 101 class, students learn that short paragraphs are crucial for readable copy.

The Best Research Tools for Finding Kick-Ass Content


From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. This is a guest contribution from Jonathon Ohayon of

11 Copywriting Tips and Hacks to Make Your Content More Appealing

Writtent Blog

A Journal of Educational Psychology study found that less-technical text was clearly tied to 20-46% higher retention among students. Write an amusing headline, create a custom meme, or start off your blog with a cheesy joke.

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Why Content Marketing Fails

Geoff Livingston

Content marketing seems to be the meme du jour. They need to adapt best practices from the journalism field , and bridge the gap between corporate interest and market needs for valuable information.

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35 Great Social Media Infographics


link] Novi trendovi novinarstva I: Data-Driven Journalism (#DDJ) | Dragan Varagic [.] link] » Blog Archive » Novi trendovi novinarstva I: Data-Driven Journalism (#DDJ) [.]

Get Off the Highway

Geoff Livingston

But contrary to the memes of the day, these interstates like Facebook, Twitter and LinkedIn are not the destination. New York Times or the Wall Street Journal, anyone? Image by Silvar.

What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

The Gurteen Knowledge Website.

$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

The meme’s aren’t that great and the implementation is quite sloppy (huge black bars on pictures, some very pixelated, etc.), One website I found discussing the topic of image copyright and infringement online was Zombie Journalism.

Online Content Curation: The Key To Building Visibility, Authority And Value

In it, he outlines a fascinating vision for what features are needed to transform present-day aggregation and social sharing tools, into powerful newsmastering, meme-creation and online curation instruments.

The Future of Blogging: I Had to Tell You This

Viper Chill

That’s right, it’s his job to find out find what videos, memes, and stories are hot right now, and make sure Mashable readers see them first.” A former writer shared some interesting insights with Capital New York : “What we were doing was not journalism.

Awesome Monday Email

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Awesome Monday Email Another one of the best internet memes going around is a string of emails written from the perspective of an attorney.

SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

Consider the following factors that were recently highlighted in the Search Engine Journal: Keywords are Now “Not Provided”. Don’t focus on just text – create videos, webinars, eBooks, images, memes and more if it’s what resonates with your audience.

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Copycats: The Oral Tradition of Blogging

Geoff Livingston

This copycat syndrome seems to repeat itself through the years, a mostly unintentional repetition of the same story and memes. This has occurred in context with a decline in traditional journalism. Image by waterloo. Ever notice how bloggers seem to repeat each other?

2014 Reboot: Find Motivation and Inspiration to Blog Better This Year


Keep an Idea Journal - this is similar to the previous point but just involves keeping a list of possible post ideas you could write on at a later uninspired point in time. Take your journal with you everywhere you go so that if inspiration strikes you can capture it.

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You Must Read This!

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It turns out that we are a nation no longer interested in depth and discourse around the topics of the day, but would much prefer to share a meme that involves an obscure character from the cult classic film, The Princess Bride on Facebook than we are in sharing an article about the advancements in micro 3D printing that could lead to many massive implications in terms of both how we manufacture products and how we can improve healthcare. american journalism.

Top 10 Public Relations Blunders of 2011

Bill Hartzer

While some might declare Rick Perry’s inability to recall his own agenda his most memorable campaign gaffe of 2011, to many his most significant – and completely preventable – blunder was dredging up the birther meme in an interview with Parade Magazine.

mizz information: List of Nonprofit Social Media and Community Managers

skip to main | skip to sidebar mizz information Monday, February 1, 2010 List of Nonprofit Social Media and Community Managers Every time I see Jeremiah Owyangs list of corporate social media strategists and community managers I wonder when hell do a similar list for companies with fewer than 1,000 employees--or nonprofits, for that matter.

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Women in Blogging: 125 Fearless Female Bloggers


Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal.

The Slippery Slope of Association Blogger Outreach

skip to main | skip to sidebar mizz information Tuesday, October 5, 2010 The Slippery Slope of Association Blogger Outreach Its not often that two of my favorite things to blog about happen to intersect but today youre in luck. Mom blogger drama has made its way to the association world. Score.

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The Future Of Content Curation

Fact checking and having reliable sources of information were just a nuisance in traditional journalism anyway.

The Social Habit: Who Uses Social Media and How


link] WebMetricsGuru » Web Journal – Weekend Developments – Cookie Values [.]

27 Awesome Ways to Get People to Listen to You


It makes perfect sense, too—if I visit your website, right now, what articles are going to serve as my “Start Here” roadmap through your muse/meme/world? Even better: do a video blog journaling your experience. This guest post is by Nick Thacker of I’ve been creating stuff lately—blog posts, articles, tweets, videos, ebooks, etc.—and and I realized something: The biggest struggle I’ve had during it all was getting people to listen.

Grow Your Wiki

Buzz Marketing for Technology

citizen journalism. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. boris mann. business. CeBIT. change. change management. Clay Shirky. cognition.

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Social Media From A to Z: A Glossary


Atom and other Web syndication formats like RSS are now used for many purposes, including journalism, marketing, bug-reports, or any other activity involving periodic updates or publications.

Viral Marketing: Weezer Gets it Right

Techipedia: Tamar Weinberg

If you didn’t know about any of these memes, you need to venture out farther and scope out your territory.) The kitchen sink of YouTube memes. Weezer actually brought in the actors from all popular memes and put them in one room to record that video.

Dominant Trends That Control the Tumblr User Base

Read more » For every social network, there are memes with which it is associated. Cyberbullying isn’t prevalent, but knockoff comic-strip ‘rage memes’ and Advice Dog spinoffs are. Tumblr users also enjoy creating their own ‘rage memes.’

Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Viral content can spark memes. I will be using these to promote my journal.

When influence is confused with popularity

Direct Marketing Observations

In my mind those two words are inextricably linked and have been since long before my days at Northwestern University’s Medill School of Journalism. I guess this is the week of Influence. Or is it popularity?

Hope for Better Conversations

Geoff Livingston

Here are 10 current or would-be memes that could better our online conversations. Citizen Journalism : It’s so promising, and there are great examples emerging periodically. How can citizen journalism be encouraged, bettered, and more widespread?

Who's Using Twitter in the US? Some New Demographics [Charts]

Pamorama – Plastic Signs and Vinyl Banners [link] Recommended Links for July 7th | Alex Gamela – Digital Media & Journalism [.] pamorama marketing, life, social media Home About Bookshelf Links Contact Who’s Using Twitter in the U.S.?


On Writing for the Web


Regardless of the subject of your blog, whether you’re writing a hardcore tecchie journal or a guide to beekeeping, you need to steer clear of abbreviations and overly technical language. Ways to Write Great Blogging Meme Responses. This is a guest post by Andrew Rondeau of We Build Your Blog. When I was at school, I was told a number of rules on the etiquette of good writing.