Dave Fleet

JULY 5, 2010

Jive Software. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Bill Hartzer

MAY 26, 2010

Jive Market Engagement – Jive’s Market Engagement Solution is the first to combine social media monitoring software with the power of collaborative Social Business Software (SBS), enabling enterprises to strengthen their brands and implement a unified social media marketing strategy.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

JUNE 24, 2010

Sysomos Read the review by Dave Fleet. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. ViralHeat Read a review. BuzzLogic Insights. Buzzmetrics. Visible Technologies. Techrigy ( review from TechCrunch ). Getting Value from Listening Tools.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Webbiquity SMM

MARCH 23, 2011

Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Salesforce.com ), marketing automation tools and web analytics packages. Monitoring beyond social media.

Tools 193

Tools Social Media Sysomos Vocus 193