article thumbnail

A Privacy-First Digital Marketing Landscape

Dave Fleet

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault.

Privacy 195
article thumbnail

The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

Privacy 155
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352
article thumbnail

Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. This could be a worry for brands who have come to depend on it as THE channel for personalized digital marketing. Others will become more cautious with their privacy and with what they post online.

article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

article thumbnail

TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Another issue is privacy.

Trends 147
article thumbnail

How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

In fact, brands should be prepared for other changes that could impact their social media marketing performance. But first, what are the core issues raised by The Facebook Files? If the current Instagram product is leading to mental health issues for those over the age of 13, what might it do for those even younger?