How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
The result was Sightings by Betabrand , an iTunes app that lets you add Jesus, the Virgin Mary, or Bigfoot into any iPhone photo you take — the perfect companion to help launch the brand’s new Sasquatch sweater , knitted from “100% pure Bigfoot fur.” He agreed after they promised to build an app for him in exchange.
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