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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes.

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The Mobile Imperative

Twist Image

I believe that smartphones (and devices like the iPad and others that have yet to be created) will be the source of our ever-growing connectivity, and that everything else will just be a big dumb terminal or a piece of glass for viewing (for more on that: The One Screen World ).

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video.

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Google Hangouts just get better and better

Janet Fouts

Here are some of the latest changes in the last couple of updates: Better mobile version The mobile Hangout app actually works, and the convenience of conducting a business Hangout on your iPad or even your mobile phone is pretty darn awesome.

Top Tools for Mobile Marketing

SocialFish

Buzztouch : An open source app storage cloud that works with iPhone, iPad and Android. TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website.

Mobile apps are a waste of time for associations.

SocialFish

According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Researching member use of mobile (including iPad/tablet), Optimizing email for mobile web.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Smartbooks and Tablet PCs: You got it—Ipad is one. SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. Your customers are not confined to their homes or offices. Why should your marketing be?

Utah Just Made Government Across the U.S. a Little More Closed

Stay N' Alive

Never mind the fact that SMS and Text messages aren't even sent by means of phone numbers any more (they are mostly sent through IP addresses and similar protocols), but we'll assume they are. For instance, what if someone sends a private direct message to Twitter or Facebook over SMS?

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First Look: Starbucks Digital Network Is Here

mashable.com

You've recreated AOL circa 1995 Jeremy P Lily may be slightly confused as to why her iPad screen is upside down. iPhone & iPod Touch Download Mashable for iPhone 152,000+ users iPad Download Mashable for iPad 104,100+ users Nexus One, Droid, Incredible Download Mashable for Android 9,400+ users show QR code The 4th annual Mashable Awards Nominate for your favorite company, person, site or gadget in the 4th Annual Mashable Awards. Twitter, iPads and iPhone Get a Micha.

Yahoo 30

Mobile apps are a waste of time for associations.

SocialFish

According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Researching member use of mobile (including iPad/tablet), Optimizing email for mobile web.

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Redesigning Your Blog to Drive Reader Behavior

Convince & Convert

When I have the luxury of not being interrupted by phone or email or DMs or SMS, I write. I once tried to write a post on my iPad, but it felt too foreign. Soon, you’ll be seeing an all-new version of Convince & Convert.

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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

You upload the document, and it then allows you to preview what the book is going to look like in Kindle, Kindle Fire, Kindle Classic – the black and white version – Kindle Color, the Kindle app for iPad, for iPhone, and for Android. Yeah, I mean, I don’t think I’m alone in that, unless I’m on a plane, the chances that I’m using an iPad without the TV on is almost never, right? SMS – Still Valid, Still Underrated.

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Unlocking the value of Foursquare « The Cube

Gemma Went

especially on the iPad/iPhone 2 hours ago Watch videos at Vodpod and other videos from this collection.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. The Truth About the iPad Driving Sales with Relevancy and Utility [link] apprview4iphone (iPhone Reviewer) Twitter Comment From Blogs: Is It Curtains for the App Store?