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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? To understand this better: Amazon is typically the cheapest retailer.

iPad 102
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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The New Convergence

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In both of my business books ( Six Pixels of Separation and CTRL ALT Delete ), the case it laid out for just how much technology, innovation and connectivity has changed business (yes, it''s much more than just the media and marketing sides of things). Because of this, the concept of opening up a local retail outlet seems counterintuitive.

iPad 101
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A Clearer View Of Augmented And Virtual Reality

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Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. NRF's Artemis Berry talks with digital marketing guru Mitch Joel. Mitch Joel   --  author, blogger and president of global digital marketing agency Mirum  -- wasn't dubbed the "Rock Star of Digital Marketing" for nothing. Endless aisles?

Retail 40
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Welcome To The One Screen World

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Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Fast-forward a mere three years, and now she comes home from school, takes out her iPad. online retail. Screens are increasingly getting cheaper and more ubiquitous.

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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

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