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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform. It hit $16.4 It hit $15.2

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The social media video statistics marketers need to know for 2022

Sprout Social

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?)

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What You Need to Know About Instagram Demographics and Its Growth ? 

Ignite Social Media

Instagram is not new in terms of social media. Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Most of us probably know someone who uses Instagram, and many of us are users ourselves. Instagram Skews Younger. Instagram Skews Younger.

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3 Social Media Statistics to Consider in 2020 Strategies

Ignite Social Media

Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . The top 50 brands on Instagram now have the same audience size as the top 50 brands on Facebook. The post 3 Social Media Statistics to Consider in 2020 Strategies appeared first on Ignite Social Media Agency.

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Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate

The Realtime Report

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics. YouTube user statistics. And it’s almost twice as much as the next runner-up, Instagram (37%). YouTube usage statistics. YouTube for business statistics. YouTube ad statistics.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Instagram Statistics: Shopping Trends .