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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. It may also have a clickable call to action (for website clicks or messaging) that does not appear in the original organic post.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.

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Instagram Reach Explained - Making Sense of Organic Engagement in 2021

Quintly

You’ve probably wondered what you can do to reach more people with your content on Instagram. The key is Instagram reach - an important KPI that tells you how many people see your posts. After all, more views lead to more likes, shares, follows, and conversions.

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How to Grow Your Social Following Organically in 2021

Likeable

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. lean into organic strategies, including budgets and resources.

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Run Ads to Promote Facebook and Instagram Reels

Jon Loomer

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

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