Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn
Hootsuite
MARCH 27, 2024
The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. It may also have a clickable call to action (for website clicks or messaging) that does not appear in the original organic post.
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