Public Relations: The Two Sides of Information Access

Waxing UnLyrical

Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The perils lay in the ability of anyone, anywhere…at any time…to acquire information that, sadly, could be used to inflict harm on others.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

Twitter. Source: The collected data comes from the Pew Social Media Update 2016 report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool. Twitter Demographics.

Trending Sources

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Social Media Informer is now featuring content from sherrilynnestarkie.com.

What Information Is Not

Waxing UnLyrical

It used to proclaim at program breaks: “WXXX, where information is power.&#. Information of itself (in hands other than Google’s, Facebook’s, or the FBI’s) is useless. “It’s too much information at once!&#

Twitter Adds Aggregate User Age Information to Gnip Audience API

SocialTimes Twitter

Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources. Many users provide birthday information in their profile settings.

Introducing Social Media Informers

Ari Herzog

Joining Janet Fouts , Kyle Lacy , Alex Blom , Dave Fleet , Joel Postman , Damian Davila , Jennifer Jones , and others, you can add “social media informer&# to my bio the next time you introduce me. That is, my and their blog content are now syndicated and aggregated on a new online community that informs you about social media. The site is categorized around concepts ( RSS , SEO , analytics ), tools ( Twitter , StumbleUpon , iPhone ), and types ( how to’s , products ).

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Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. The average Twitter user has 208 followers.

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Twitter is Viral.

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How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on.

Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

Last month Instagram followed suit and announced it would alter user’s feeds to optimise the content users “care about the most”, and Twitter has also adopted a similar change (although users can opt-out and revert back to the chronological feed).

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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

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Conversation Agent: Curating Information as Content Strategy

www.conversationagent.com

» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. How can you filter, classify, build upon, and provide existing information to do that?

Twitter: 5,676 Government Requests for Account Information in First Half of 2016

SocialTimes Twitter

Twitter said it received 2 percent more government requests for account information in the first half of 2016 compared with the second half of 2015, affecting 8 percent more accounts. Since Twitter began issuing its Transparency Report in the first half of 2012, the governments of 76 countries have requested information. Twitter received a total of 5,676 government requests for account information from January through June 2016, and the top 10 countries were: U.S.,

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Twitter Video Ads Deliver Recall, Receptivity (Study)

SocialTimes Twitter

Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Mobile ad recall was “significantly higher” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA and BuzzFeed. What are Twitter Moments?

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? Include a link in your Twitter profile.

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” Elevator Pitch or Twitter Pitch?

Twitter Analytics For All Users Now Available

Firebelly

Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. Blog Social Media Twitter twitter analytics Numbers nerds rejoice!

Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model.

How to Use Twitter for Business and Marketing

Social Media Marketing

Does Twitter still work? These are probably the most well-known inquiries we've run over on the Internet about the Twitter. billion searches per day, Twitter is still the most visited social media platform in the world. Would it be a good idea for us to put time into it?

Twitter Updates Progress on Diversity, Inclusion

SocialTimes Twitter

Twitter’s update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest : modest progress, along with the acknowledgement that more work needs to be done. Readers: What are your thoughts on Twitter’s diversity and inclusion update?

Tool Tuesday: Twitter curation tools

Akamai Marketing

Its true we’re on information overload. Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place.

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Twitter Cheat Sheet

Josh S Peters

Today I was speaking with one of my coaching clients and he asked me “Is there a Twitter cheat sheet anywhere I can get?&# The Twitter cheat sheet is a quick and dirty primer on Twitter. I’ll cover some of the basic terms, symbols, and ideas behind using Twitter.

Twitter Cheat Sheet

Josh S Peters

Today I was speaking with one of my coaching clients and he asked me “Is there a Twitter cheat sheet anywhere I can get?&# The Twitter cheat sheet is a quick and dirty primer on Twitter. I’ll cover some of the basic terms, symbols, and ideas behind using Twitter.

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. Twitter and Television: A Match Made In Heaven is a post from: Waxing UnLyrical.

Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

yMarketingMatters

Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. . In its place, Linkedin is recommending two alternatives to share information on your products and services.

How to Use Twitter as a Professional Networking Tool

Idaconcpts

Twitter is more than just a method to share your thoughts regarding any particular subject. Here are five best practices on how to use Twitter as a professional networking tool. When you mention someone in a Twitter post, that person will receive a message. Be Informative.

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

With the noise of information out there on the web, readers need help to find the topics that interest them most and collaborate with their teams. So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information.

The Responsibility Of Twitter

Twist Image

What is Twitter doing to ensure that the information we read and share is accurate? It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The article titled, On Twitter, Sifting Through Falsehoods in Critical Times , looks at many of the false tweets and information that were being floated around on Twitter during Hurricane Sandy. " This is not Twitter. Don't blame Twitter. information.

How to generate Twitter leads using automation

SocialFish

Enter Twitter. That said, Twitter is a huge place, so how are you supposed to find all these opportunities flying around you? That answer is twofold; Twitter search operators and IFTTT ( Zapier will work too) are the key. First, Twitter Queries. IFTTT/Twitter/ClientXYZ).

The 20 Minute Twitter Audit

Sprout Social

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. A Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. What Is a Twitter Audit? A link to the Tweet on Twitter.

12 Twitter Tips For Lawyers

Myrland Marketing

12 TWITTER TIPS. How about if I went on to tell you that I had a tool that would uncover information shared by prospective jurors, witnesses and opposing counsel, what would you think? There are 645,750,000 active Twitter users, sending an average of 58 million Tweets a day.

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When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality.

Twitter Revises Terms of Service, Privacy Policy

SocialTimes Twitter

Twitter Friday announced revisions to its terms of service and privacy policy. — Twitter (@twitter) September 30, 2016. In our terms of service, we’ve reorganized and simplified the structure, removing sections that are duplicative of the Twitter rules and the privacy policy. In our privacy policy, we’ve added a section with information about our participation in the European Union-U.S.

Can You Really Use Twitter for Sales?

agora pulse

Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales?

An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. An Unkindness of Ravens: Thoughts on Twitter Communication is a post from: Waxing UnLyrical.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.

How to Find Influencers on Twitter

Razor Social

Who are the key influencers in your industry on Twitter that you need to connect with? Klear is a powerful tool for analyzing Twitter accounts (it also supports, YouTube, blogs and Instagram). Twitonomy provides very detailed profile information on Twitter followers.

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How You Can Use Twitter As a Visual Marketing Platform

SocialFish

Twitter has gone from being a fun microblogging platform to taking on a life of its own. Allowing gifs to play in feed, Twitter Video, full sized images that take up less space and still allow you to type in characters… these are improvements we can all appreciate.