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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters?

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

Eventful 181
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

Hashtag analytics are data that provide information about the performance of hashtags on social media. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 1 Analytics Tool for Growth Beautiful reports. What are hashtag analytics? Clear data.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools.

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Who Is Reading Your URL?

Small Business Mavericks

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). A URL like [link] is much less appealing to users.” Computers do.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. That information is shared with Meta to help enhance our advertising. Here’s an example of basic code for a lead… fbq('track', 'Lead'); You can use my Pixel Event Generator tool to assist with this.

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