Laurel Papworth

SEPTEMBER 21, 2010

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends.

Influencer 85

Influencer Digg Social Networking Communities 85

Bill Hartzer

JULY 15, 2010

DeGeneres conceals her wealth with ordinary clothes and a gracious attitude, influencing a legion of supporters through her television shows and brand sponsorships. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. Share this on Technorati. Taylor Swift.

Buy 113

Buy Influencer Web 2.0 Survey 113

Jason Yormark

OCTOBER 20, 2010

Increasing my distribution, influence and reach. Also, by having your content on respected, relevant channels in addition to your own, you inherently increase your influence and reputation by being associated with other experts in the same industry. Share this on Technorati. It’s a win-win in my book. Tweet This! Related Posts.

Social Media 178

Social Media Technorati Content StumbleUpon 178

Mindjumpers

JANUARY 17, 2011

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. I would like to highlight the subject again. What You Can Learn From H&M’s Use Of Social Media.

Fashion 265

Fashion Industry Social Media Vimeo 265

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Mindjumpers

DECEMBER 6, 2010

All of these celebrities have huge communities and therefore great influence. It’s cool to see that social media marketing can be used to make things better and that they take the responsibility that comes with the influence. Technorati Tags: charity , Conan O'Brien , non-profit , Nonprofit Organisations , Social good.

Social Media 220

Social Media Technorati Fashion Campaign 220

Mindjumpers

FEBRUARY 17, 2011

According to Technorati , people spend more and more time and resources on maintaining blogs. Even though the majority of bloggers are male, the influence of female bloggers have become an interesting topic lately for brands and the media in general who can benefit from identifying for instance influential mom bloggers. Girl power.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Webbiquity SMM

OCTOBER 20, 2010

Conversely, those who interact and add value grow their networks, influence and trust over time. Share this on Technorati. Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence. Sometimes the best way to advance in social media is to retweet. Share this on Bebo.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR can both be used to influence journalists and other influencers online. Share this on Technorati. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Smart companies and agencies are putting this together. Tweet This!

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Proactive Report

FEBRUARY 19, 2013

The Technorati Media’s 2013 Digital Influence report has highlighted yet another gap between consumers’ behavior online and what brands are doing. Brands are not fully aligned with how and where consumers are seeing value and being influenced, says this report. Are you making enough video?

YouTube 72

YouTube Sites Technorati Influencer 72

Webbiquity SMM

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. Share this on Technorati. The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out. Tweet This!

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on Technorati. Share this on Reddit. Stumble upon something good? Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Mindjumpers

OCTOBER 25, 2010

Other than that, PwC cannot influence which jobs the students apply for. Technorati Tags: Career Explorer , human ressource , job search , Linkedin , PriceWaterhouseCoopers , recruitment , social media recruiting , Steffen Hedebrandt. So why do they do it? Similar Posts: 10 Simple Linkedin Best Practices.

LinkedIn 254

LinkedIn Technorati Social Media Applications 254

Idaconcpts

JANUARY 11, 2011

Founded by Bindu Reddy and Arvind Sundararajan, MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers on the web to create endorsements for products and services they like. One of the ways that influencers can promote products and services is through Twitter. Share this on Technorati.

Twitter 132

Twitter Technorati StumbleUpon Digg 132

Mindjumpers

JANUARY 5, 2011

This also means that you are able to identify who are the most important stakeholders for you and your brand, and examine what is in their interest in order to reach the ones who have the most influence. Similar Posts: Making an Integrated Marketing Communication Effort. Social Media Marketing Policies and Education: The Employee Perspective.

Social Media 226

Social Media Marketing Policies Technorati 226

Mindjumpers

NOVEMBER 3, 2010

Identifying influencers and people who can be involved in sharing our stories. In practice, most marketers talk about viral marketing, influencer marketing and referrals when thinking word-of-mouth marketing. People are easier influenced by family members, friends and people that they know and trust.

Social Media 216

Social Media Marketing Influencer Technorati 216

Jason Yormark

SEPTEMBER 7, 2010

Checking in to similar types of establishments earns you points towards those societies making you more of an influencer. Share this on Technorati. I love the concept of “societies” which involve real groups of different passions and interests. It’s unique and most importantly fun, which makes me want to use the app more.

Foursquare 240

Foursquare Technorati StumbleUpon Digg 240

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. To finish up, I’ll quote from a recent interview I gave where I expressed my opinion about influence.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Develop relationships with influencers. Share this on Technorati. Get ideas for product development. Share this on FriendFeed.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 24, 2010

Social media is about building relationships and influence. But social media marketing is fundamentally about participating in and influencing the direction of conversations about your industry and brand. Share this on Technorati. It can happen, but isn’t common and shouldn’t be expected. Share this on FriendFeed.

Social Media 220

Social Media Marketing Cost Guidelines 220

Idaconcpts

FEBRUARY 5, 2011

MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers (a.k.a Share this on Technorati. LinkedIn Ads stands out from other social media advertising options as the only platform that allows you to target ads by job function, job seniority, industry, and company size. Share this on LinkedIn.

Advertising 155

Advertising Social Media LinkedIn How To 155

Webbiquity SMM

JUNE 15, 2010

It’s about interacting with the 20% of potential customers who are likely to provide 80% of your profits, and the 10% of key influencers in your market space who can shape the views of the other 90%. But the core value of social media is in humanizing your brand and connecting directly with your biggest fans and market influencers.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Share this on Technorati. The only caveat is that this may whet your appetite for the full version (see below). Social Mention. Share this on FriendFeed. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

SEPTEMBER 21, 2010

Publishers: traditional news organizations are losing clout and their audiences to citizen journalists and bloggers with deep expertise, and industry trade magazines face declining influence due to the explosion in content marketing. Share this on Technorati. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn.

Aggregator 187

Aggregator Paper.li B2B Content 187

Bill Hartzer

MAY 26, 2010

This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. are having a major influence towards the online perception of your brand. Share this on Technorati. Post this on Diigo. Post on Google Buzz. Share this on Mixx.

Cymfony 152

Cymfony Social Media Tools SM2 152

Bill Hartzer

DECEMBER 3, 2010

Brand managers can visualize how popular messages moved through the network and identify influencers for their brand and market in real-time. Share this on Technorati. Any keyword search in ReSearch.ly can be instantly translated into a comprehensive analytics platform on the fly. Post this on Diigo. Post on Google Buzz. Tweet This!

Platform 104

Platform Sentiment Press Release Technorati 104

Webbiquity SMM

NOVEMBER 23, 2010

Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer. Share this on Technorati. Want to know how to perform a certain task or process? Social media makes marketing more fun. Share this on FriendFeed. Post on Google Buzz.

Social Media 192

Social Media Committee Press Release Posterous 192

Buzz Marketing for Technology

JULY 14, 2008

Heres an approach using Patterson et als Influencer model. The Influencer model suggests 6 sources of influence to draw on. This source of influence is about helping people build their abilities. Use rewards carefully and only after the other sources of influence have been exercised. and Can I do it? Email this.

Diagrams 100

Diagrams URL Technorati Exercises 100

Bill Hartzer

JUNE 24, 2009

Word of Mouth is the number one influencer of business buyers’ purchase decisions, numerous studies have found. Word of Mouth has twice the influence of advertising, press coverage, and direct mail and email, according to a recent study of B2B Word of Mouth by Keller Fay, a leading Word of Mouth research firm. Share this on Technorati.

B2B 102

B2B How To Technorati Case Study 102

Socialized

OCTOBER 1, 2009

But you can do something about it: Use whatever tools you can find to monitor what people are saying about your company in the social media world, like Google Blog Search , Technorati and Twitter search. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6.

Social Media 145

Social Media Brands Radian6 Banking 145

Bill Hartzer

FEBRUARY 26, 2010

Topsy is a search engine that finds the most talked about links on Twitter and organizes them by popularity and influence. Share this on Technorati. Consumers can now identify the most popular, relevant and influential results on the real-time web. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx.

API 91

API Technorati Aggregator Engineering 91

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. Share this on Technorati. How can you amplify and extend new releases through social media? Tweet This!

Press Release 194

Press Release Tools Tips Vocus 194

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

Social Media 272

Social Media Engagement Forums Policies 272

Mindjumpers

DECEMBER 3, 2010

Finally, let’s not forget the dynamics of cross-channel sharing and spreading, and how sharing virally works after a specific piece of content has been shared a first time, as well as the different types of what we often call influencers, in this case “people that share and get shared&#.

Content 213

Content Social Bookmarking Press Release Research 213

Laurel Papworth

OCTOBER 5, 2010

Want to find and follow social media lists that influencers in the online community have curated? A list is a list – doesn’t tell you quality or influence or quantity or sentiment – but it’s a start. Want to find Twitter followers based on their location, or bio information? And then we struggle.

List 73

List Twitter Web 2.0 How To 73

Laurel Papworth

DECEMBER 16, 2010

That’s the problem with influencers with 10′s of thousands of followers, we overwhelm the opposition. You need influencers to spread the word around or else you’ll end up with only a handful of entries. So influencers help promote the competition – providing they don’t enter it themselves.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). I have much to accomplish and certainly wouldn’t want to be stoned. ;P

Social Media 208

Social Media Chemicals Wikipedia MySpace 208