Social Media Today

SEPTEMBER 30, 2024

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

Apparel 203

Apparel Study Brands Influencer 203

Webbiquity SMM

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. Get influencers to promote your products B2B influencer marketing might sound weird, but it’s actually a major force in B2B marketing right now.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Social Media Today

APRIL 4, 2022

Virtual influencers - wholly created digital characters - are becoming a bigger element in the marketing landscape.

Influencer 160

Influencer Study Marketing 160

Social Media Today

DECEMBER 8, 2021

The guide shares a range of tips, insights and case study notes to help improve your influencer marketing approach.

Influencer 207

Influencer Case Study Publishing Marketing 207

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186

ROI Influencer Authentication Hashtag 186

Convince & Convert

OCTOBER 8, 2021

One of the most effective ways to tackle this is through nano & micro-influencers. Nano & Micro-influencers for DEI Marketing. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Look for influencers who would interest your ideal customer.

Influencer 163

Influencer Marketing B2B Authentication 163

Social Media Today

FEBRUARY 8, 2023

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

comScore 148

comScore Study Influencer Mobile 148

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries.

comScore 339

comScore Marketing Case Study Review 339

Social Media Strategies Summit

NOVEMBER 14, 2024

As a social media marketer, you likely spend a ton of time on multiple social platforms, and you probably follow a bunch of influencers and other higher ed institutions. Later’s regular roundups of Instagram Reels and TikTok Rachel Karten’s Link in Bio newsletter for trends and case studies.

Trends 264

Trends Brands Education Instagram 264

Convince & Convert

JANUARY 3, 2024

New for 2023: More than 85% said that influencer marketing is now an integral part of their marketing mix, and 23% of businesses have adopted an always-on influencer marketing program. Predictions for 2024: Expect more use of short-form video, more diversity with partners, and more co-creation between brands.

B2B 140

B2B Research Influencer Marketing 140

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 150

Research Influencer Social Media Sports 150

Sprout Social

SEPTEMBER 26, 2024

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%. What is a good influencer engagement rate on Instagram? And how do you calculate it?

Engagement 121

Engagement Instagram How To Influencer 121

Social Media Today

MAY 15, 2023

This study looks at what people think it takes to become an online influencer. Could you become a web star?

Influencer 166

Influencer Social Media Study 166

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. As explored in our previous study , due to a lack of awareness of its legality, negative SEO doesn’t have a formalized definition. Written By. Tamir Davies. How Can We Define Negative SEO? demonstrating just how competitive the term is.

Study 184

Study Reputation SEO Survey 184

Sherrilynne Starkie

MARCH 2, 2020

Study the media to learn which outlets tend to cover stories like yours. It’s important to build a rapport with reporters and influencers before you ever pitch a story. Once you’ve established a connection, don’t be afraid to ask influencers about their preferences. Know your media. Build media relationships.

News 404

News Report Software Badge 404

Oktopost

NOVEMBER 27, 2024

The four pillars of B2B marketing Content Marketing, Influencer Marketing, SEO, and Social Media Marketing These are the foundational programs needed to achieve success. Use case studies, data-driven insights, and expert opinions to back up your messaging.

B2B 77

B2B Strategy Case Study Marketing 77

Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. How Much Budget is Allocated to Influencer Marketing.

B2B 238

B2B Social Media Marketing Influencer 238

Convince & Convert

SEPTEMBER 28, 2024

In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. Check out our Visit California TikTok case study and let us know how Convince & Convert can support your brand.

Brands 158

Brands Case Study SMS Price 158

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer?

Influencer 145

Influencer Marketing Campaign Price 145

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Influencer 94

Influencer Collaboration Affiliate marketing Survey 94

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 142

B2B Influencer Brands Marketing 142

Keyhole.co

FEBRUARY 5, 2025

How to spot customers’ problems with social listening Track and study dialogues related to your niche and industry to find frequent issues your audience complains about. Source Once you identify repeat queries, list the questions and carefully study them.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Oktopost

JULY 8, 2024

One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Influencers Finally, influencer marketing has emerged as a potent tool for demand generation. But what about putting them to work for your business?

B2B 105

B2B Influencer ROI Authentication 105

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 127

ROI Analytics Influencer Campaign 127

Sherrilynne Starkie

APRIL 23, 2020

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 243

Content Case Study Marketing ROI 243

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 124

Influencer UGC Metrics Case Study 124

Writtent Blog

DECEMBER 18, 2023

Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. What challenges in your business or industry influenced you to look for a solution?

Case Study 98

Case Study Study Questions Tips 98

Hootsuite

JUNE 21, 2022

How do you tell if an influencer is legit? Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. So for folks on both sides of influencer marketing, here’s everything you need to know about creating an effective media kit. What is an influencer media kit?

Template 132

Template Templates Influencer How To 132

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer 136

Influencer Campaign Platform Marketing 136

Hootsuite

OCTOBER 30, 2024

You’ll have to study your audience, develop custom strategies for each platform, analyze your results, and optimize nonstop. Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. When you hire an influencer to promote your products or services, that’s influencer marketing.

Social Media Management 120

Social Media Management Social Media HootSuite Metrics 120

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.

Research 302

Research Report Social Media CPM 302

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 130

Metrics Influencer Marketing Survey 130

Bill Hartzer

MARCH 13, 2025

It has become the go-to platform for executives, thought leaders, and influencers looking to build their credibility and shape industry conversations. LinkedIn Top Voices Lead the Pack When it comes to influence on LinkedIn, being a Top Voice is like having a VIP pass to the conversation. LinkedIn isnt just for job seekers anymore.

Feed 78

Feed Feedly LinkedIn Authentication 78

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Very few companies are decreasing their hiring due to efficiency gains.

Research 140

Research Strategy Influencer Survey 140

Social Media Strategies Summit

JUNE 24, 2024

This is a case study of effective, engaging social media marketing. As you’d expect, Maybelline shares a ton of makeup tutorials on Pinterest, like this one featuring beauty influencer Steph Aiello : Like LEGO, these posts work well because they’re not totally sales-focused. 3) Maybelline Image source Maybelline / 3.1M

Brands 263

Brands Marketing Influencer Fashion 263

Social Media Strategies Summit

NOVEMBER 7, 2018

Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Trend #3: Influencer Marketing. The influencer marketing industry is currently worth over $1.5 Trend #2: The Rise of Messaging. Christian Collins , 3.5M

Platform 275

Platform Social Media Influencer Trends 275

Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.

Influencer 121

Influencer Collaboration Authentication Campaign 121