article thumbnail

[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. The post [Research] The Influence of AI on GTM Strategies appeared first on Convince & Convert. But what are the specific ways that GTM professionals are using AI? Here is a link to download the report.

Research 142
article thumbnail

Macro influencers are dying: Rethink your influencer strategy

Audiense

NYC Fashion Week September 2023 saw many influencers walk the runway - the most we’ve ever seen to date. Because audiences agreed that it didn’t feel as if the influencers deserved to be there, and it didn’t feel authentic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. You won’t achieve the desired results if you work with the wrong influencers or target the wrong customers. Still, there are no guarantees.

article thumbnail

22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

article thumbnail

Words have power: How influencer marketing can revitalize your B2B marketing strategy

Audiense

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

B2B 176
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

article thumbnail

Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Gymshark’s marketing strategy is one of the key reasons for its rapid success. The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game.