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Social You Should Know—April Social Media Updates

Ignite Social Media

Snap Is Losing Influencers, While Instagram Gains Them. This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. YouTube and Twitter also seem to be losing ground with influencers.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Get acquainted with news aggregation services.

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This Week in Social Media – 6/19/2013

Social Media Marketing

Gini Dietrich takes a look at five questions that nag social media marketers - with a reminder that it''s not about getting good at Facebook, Twitter, LinkedIn and YouTube - it''s about doing the job you''ve always done with new tools available to you. Confused about what to do on Twitter? It''s a long-term play.

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Digital PR Tool of the Week: Newsle

Proactive Report

These alerts can open the door to conversation and engagement with these influencers. Once you sign up it connects to your social accounts and then tracks which of your followers, fans and friends is showing in the news. ” You can rank your news feed by most interesting or most recent. . Follow me on Twitter.

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Digital PR: Finding Brand Ambassadors

Proactive Report

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. Do a social audit and locate everyone who speaks positively about your brand. Influence is a relative term. Google Plus.

Brands 101
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. Don’t make your social media efforts half-assed. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. I reply to emails around the clock like a robot.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. The only caveat is that this may whet your appetite for the full version (see below).

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