Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Technorati.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Waxing UnLyrical

FEBRUARY 18, 2011

Bloddy hell, we just can’t get away from “influence,&# can we? There have been blog posts ad nauseam by online influencers (and I don’t mean to use that term in a belittling way, so please don’t anyone take it that way) on online tools such as Klout. How do you explain influence? Image: Jonathan D.

Klout 268

Klout Influencer Flickr Hotels 268

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 158

Influencer Strategy Content Marketing 158

Mindjumpers

JANUARY 5, 2011

Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration.

Social Media 226

Social Media Marketing Policies Technorati 226

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. Word-of-mouth is not something new.

Social Media 216

Social Media Marketing Influencer Technorati 216

Jason Yormark

OCTOBER 20, 2010

The same reason 40+ other bloggers are doing the same on websites like Social Media Today and in this case Social Media Informer. Increasing my distribution, influence and reach. Social Media Informer gets great content, and I get additional distribution. Share this on Technorati. Tweet This!

Social Media 178

Social Media Technorati Content StumbleUpon 178

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 192

Social Media Committee Press Release Posterous 192

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Idaconcpts

FEBRUARY 5, 2011

So many social media options, so little time. The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. The answer lies within a smart investment in social media advertising. Share this on Technorati. Facebook Ads.

Advertising 155

Advertising Social Media LinkedIn How To 155

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

APRIL 20, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Why Social Media Is Like Getting Stoned Why Social Media Is Like Getting Stoned by Tamar Weinberg on April 20, 2010 Share This is a guest post by Todd Mintz.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? So what does this mean in the social media world? Tags: Social Media brand David Ogilvy joel postman The Experience Economy Joel Postman. It’s a fabulous book on this topic.). Don’t neglect it.

Social Media 145

Social Media Brands Radian6 Banking 145

The Marketing Blog

SEPTEMBER 28, 2009

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

JULY 6, 2010

losers: technical social media term. You wouldn’t understand… Influence is one thing, Trust is something entirely else. By the way, different types of social media expert influencers might be interesting? Twitter: Reputation Management in Social Networks (18). What do you think?

Project 88

Project Influencer Reputation Exercises 88

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Mindjumpers

FEBRUARY 17, 2011

According to Technorati , people spend more and more time and resources on maintaining blogs. The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views. Social Media Content for Business.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Laurel Papworth

DECEMBER 16, 2010

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Word of mouth, social media, tell a few people. Social Media Timelines.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Webbiquity SMM

OCTOBER 20, 2010

It all comes down to the “social&# in social media; people value tools like Twitter, LinkedIn and Facebook for the interaction with like-minded individuals they provide. Those who focus on “broadcasting&# only their own content through these media tend to be shunned or ignored. Share this on Technorati.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Laurel Papworth

SEPTEMBER 21, 2010

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? The savvy Public Relations social media advocate is planning campaigns based around our mates, not celebrity Twitterati/Bloggerati, as we go through this societal shift, no?

Influencer 85

Influencer Digg Social Networking Communities 85

Mindjumpers

OCTOBER 25, 2010

Big coorperations like PriceWaterhouseCoopers (PwC) and Google are recruiting more and more through social media and especially Linkedin. Other than that, PwC cannot influence which jobs the students apply for. They wanted to do something new and exciting through social media that could help them recruit new employees.

LinkedIn 254

LinkedIn Technorati Social Media Applications 254

Bill Hartzer

JULY 15, 2010

Using her large media presence, she exposes audience members to different charities including Feeding America and the American Red Cross. DeGeneres conceals her wealth with ordinary clothes and a gracious attitude, influencing a legion of supporters through her television shows and brand sponsorships. Share this on Technorati.

Buy 112

Buy Influencer Web 2.0 Survey 112

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What is an Influencer? What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#.

Industry 64

Industry Social Media Influencer Mobile 64

Proactive Report

FEBRUARY 19, 2013

The Technorati Media’s 2013 Digital Influence report has highlighted yet another gap between consumers’ behavior online and what brands are doing. Brands are not fully aligned with how and where consumers are seeing value and being influenced, says this report. Are you making enough video?

YouTube 72

YouTube Sites Technorati Influencer 72

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Stories about the rainfall. Stories about the rainfall. Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Jason Yormark

SEPTEMBER 7, 2010

Checking in to similar types of establishments earns you points towards those societies making you more of an influencer. Share this on Technorati. 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider. Tags: Social Media. I’m using their iPhone app and it’s beautiful.

Foursquare 240

Foursquare Technorati StumbleUpon Digg 240

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

JUNE 16, 2010

Though to be honest, given the “But does Twitter have a business use&# questions, the audience weren’t quite ready to make the work place a fun and social environment. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity.

Badge 108

Badge Sharepoint Social Media Foursquare 108