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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Survey Reveals That 41.3% Of Startups Don’t Have a Digital Marketing Strategy

The Realtime Report

Of Startups. Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. Of Startups Do Not Have a Digital Marketing Strategy.

Startup 91
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5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

Social media marketing is always changing, but one thing is for sure — it’s here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Adopting a future-proof social media strategy will help you stay ahead of the curve.

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

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How This Social Media Agency Is Revolutionizing The Influencer Marketing Landscape

Forbes Social Media

LMS, an influencer and social media agency, founded by Denise Lambertson, chairwoman, with partners Tim Lambertson, co-CEO, and Kelli Reyes, co-CEO, has proven that influencer marketing is providing the startup community the power to reach a larger audience.

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How Much Does Social Media Influencer Marketing Cost?

Buffer Social

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them.

Cost 111
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Mmhmm, Five-Month-Old Video Startup Making Virtual Meetings More Fun, Raises $31 Million Pre-Launch

Forbes Social Media

Video presentation startup mmhmm has raised $31 million from VC firm Sequoia and a host of influencers while still in beta tests.

Startup 121