agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Campaign 141

Campaign Social Media Social Media Management Team 141

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pixlee

NOVEMBER 11, 2021

Setting up a business profile on social media isn’t difficult, but maintaining it consistently to receive the desired attention from target customers and build community takes significantly more effort. Even though it may feel tempting to delete all social media accounts and get a fresh start, it is not ideal.

Social Media 52

Social Media UGC Influencer Communities 52

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

agora pulse

JUNE 28, 2017

Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. Why apply SWOT to social media strategy? Although the SWOT model has been used for years with business strategy, it can be applied in other ways, even to your social media strategy.

Analysis 150

Analysis Social Media UGC Marketing 150

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Pixlee

SEPTEMBER 8, 2020

Work With Diverse Influencers. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity. Pass the Microphone.

Campaign 77

Campaign UGC Marketing Authentication 77

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap.

UGC 139

UGC Hashtag How To Meme 139

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market.

Features 124

Features Instagram Hashtag Social Media Management 124

Keyhole.co

SEPTEMBER 12, 2023

Keep it consistent across your other social media accounts. You can use the post preview feature of a reliable social media marketing platform to ensure alignment. Maintain Consistent Posting To grow your audience base on social media platforms like TikTok, your efforts must be consistent.

Tips 52

Tips How To Hashtag Authentication 52

Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Incorporate Community Through User-Generated Content (UGC) . Practice Actionable Social Listening. Run Engaging Influencer Marketing Campaigns.

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

MARCH 21, 2022

Resource Your Social Media Manager Appropriately. If your social media manager is expected to provide customer service, or even just point followers to another avenue to receive support, make sure that person is equipped to answer questions, direct users to the resources they need, manage conflicts, and track mentions.

Instagram 74

Instagram Brands Notification UGC 74

Keyhole.co

OCTOBER 20, 2023

You must have a huge follower base to get the blue tick on Instagram Let’s debunk these common misconceptions with some facts: Nano and micro-influencers can get a verification badge on Instagram as it depends more on the authenticity of the account than having celebrity status. Use a content calendar to plan so the regularity doesn’t break.

Instagram 59

Instagram Badge Authentication How To 59

agora pulse

APRIL 11, 2018

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. ” That seems sooooo Early 2018 now.

API 119

API Instagram Facebook Hashtag 119

agora pulse

APRIL 11, 2018

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. ” That seems sooooo Early 2018 now.

API 119

API Instagram Facebook Hashtag 119

agora pulse

MARCH 12, 2020

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories is considered one of the most effective types of marketing content by 73% of influencers. User-generated content (UGC). Is there a quicker way? Promotions.

Instagram 98

Instagram Tips Template Templates 98

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

JANUARY 10, 2019

Perhaps you’re frequently running ads and influencer campaigns. Sprout Social. Sprout Social is a complete social media management solution for businesses and agencies alike. Although the tool is marketed as being for influencers, any personal or business account can be plugged in. TapInfluence.

Analytics 110

Analytics Instagram Tools Hashtag 110

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

MARCH 21, 2019

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Influencer marketing research.

Sentiment 95

Sentiment Research Influencer Analysis 95

Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? Incorporating UGC into your social strategy will be a game-changer.

Instagram 43

Instagram UGC Content Hashtag 43

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 40

Social Media How To Directory UGC 40

agora pulse

MARCH 10, 2020

This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Sharing UGC . Are you getting the most out of your Instagram marketing? Brand announcements. Tutorial content

Social Media Management 159

Social Media Management Instagram Social Media Hashtag 159

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. Why user-generated content is such a powerful tool on social media. 3 Community-Building and UGC Takeaways from Dom. In Dom’s words… 1.

Brands 40

Brands Content UGC Social Media Management 40

Later

DECEMBER 23, 2019

Instagram influencer Jasmine Star suggests aiming for 9-12 different content categories to make up your profile, and to alternate between them when planning out your grid. . Social media managers, we’re looking at you! . A post shared by Later: Social Media Scheduler (@latermedia) on Dec 20, 2019 at 7:36am PST.

Instagram 64

Instagram Feed Feedly Influencer 64

Hootsuite

JULY 5, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Social listening using a social media management tool like Hootsuite is a powerful way to discover valuable hashtags in your niche.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

UGC 60

UGC Sentiment Exercises Issues 60

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

Examples 87

Examples Social Media Instagram UGC 87

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

Social Media Management 103

Social Media Management Social Media Tools Tweetdeck 103

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer 104

Influencer Campaign Platform Marketing 104

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. In fact, it should be added to your list of social media best practices.

Authentication 122

Authentication Tips Marketing UGC 122