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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The peer influence trend is dominated by Facebook. What are my friends ‘liking’?

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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. Who went to this movie?

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Will Clubhouse be the Next Apple?

Webbiquity SMM

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Similarly, Clubhouse is breaking all the established “rules” of social networks. Influencer partnerships?

Apple 215
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Applying Social Network Analysis to Social Media

Net-Savvy Executive

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52
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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244
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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances). It’s worth noting that Facebook shares are worth dramatically more than tweeted links. Twitter: @silkcharm.

ROI 101