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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Evaluating the actual influence of Instagram profiles is notoriously difficult. Were sales up?

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8 African American Influencers to Follow

Ignite Social Media

Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. This list is obviously not exhaustive, but it’s a great sampling for anyone looking to tap into the 5.1 Check them out. Husband and Wife for Life. million followers they connect with.

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Majority of Arab Youth Express Concerns About the Impact of Social Media Addiction on Mental Well-being

Bill Hartzer

When asked which field they would prefer to achieve fame in, the highest percentage (13%) expressed a desire to be known as “social media influencers.” In contrast, social media influencers are viewed as less trustworthy, with 42% of respondents deeming them as “not trustworthy.”

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Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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5 Technology Influencers To Follow On Social Media

Ignite Social Media

It can be a struggle to know what’s the best of the best, which is why tech influencers are great sources to use when researching what to buy next. Below are a few great tech influencers to turn to when you’re looking for latest and greatest in technology. That’s just a few items since computers and gadgets haven’t even been mentioned.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Influencer Marketing and Product Launches: A Step-by-Step Approach. Here are four steps to get you started.