Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. Discover influencers for your clients. . Just as you might advise your clients to incorporate social into their marketing efforts, agencies should do the same. Lead by example and let your agency’s social strategy shine through. .

Social Media 108

Social Media Strategy Case Study RFP 108

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Editor’s Note: Ian is writing a great new book about influence called The Social Side Door, and is releasing weekly excerpts on the official website for the book ). They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Editor’s Note: Ian is writing a great new book about influence called The Social Side Door, and is releasing weekly excerpts on the official website for the book ). They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Proactive Report

FEBRUARY 7, 2016

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. A Tech company paid influencers to create and share content with their networks. There are still other tools to find influencers and target audience, the other biggest stated need in # contentmarketing and # DigitalPR.

Content 40

Content RFP Metrics Case Study 40

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. My position on Klout and other measurement services like that, that try to measure influence, it has always been that they are just one way of looking at the data. That’s just one way of looking at the data of influence. Eric : Yep.

Klout 114

Klout Social Media Conference Influencer 114

Webbiquity SMM

DECEMBER 19, 2017

” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018.

B2B 293

B2B Trends Analysis Marketing 293