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Choosing Marketing KPIs that Matter and Work with Patrick Barbera

Oktopost

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

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New Study shows the Surprising Power of Wikipedia in Science

The Realtime Report

It’s perhaps the greatest scientific repository that you’ve never considered. Our research shows that scientists are using Wikipedia and that it is influencing how they write about the science that they are doing,” says Thompson. New Study shows the Surprising Power of Wikipedia in Science. Read the full paper here on SSRN.

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8 Things To Know About Social Media Compliance

Keyhole.co

The FTC monitors advertising that relates to food, particularly in relation to influencer marketing. This centralizes all digital assets such as video, images, and music, in a repository. Influencer guidelines. Influencers may also represent your brand online. Let’s stick with the latter. Privacy policy.

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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Doesn’t sound half bad, right? Here are three tips for becoming a thought leader: 1. Pitch the blogger via email.

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How to edge out your competition with market research

Sprout Social

From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. Demographics will influence everything from ad targeting to messaging and more. Are your competitors running influencer campaigns?

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

FAQs as assets: While the content library is often thought of as a repository for visuals, you can also keep approved text as an asset here—and copy and paste the answers to frequently asked questions into your chats with customers. Are your influencers pulling as much engagement this quarter? By how much?

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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

Engage influencers who shared your content. If you repeat this flow for a while, you can build up a nice repository of social media posts — that have proven to be great — to fall back on whenever you are having a social media manager’s block. Engage influencers who shared your content. The tools to find influencers.

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