Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 106

ROI Influencer Marketing Survey 106

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Well, now’s the time to learn!

Influencer 110

Influencer Instagram Brands Marketing 110

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. And do brands using influencers need to worry?

Trends 96

Trends Brands Fashion Influencer 96

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 93

Influencer UGC Metrics Case Study 93

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 105

Advertising Social Media Strategy Tools 105

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them.

Cost 111

Cost Influencer Social Media Marketing 111

Socialized

MARCH 10, 2011

Traditionally the word means influence or power. It now refers to a complex measurement of a person's or company's social media influence. Like me, maybe you've been reading about clout, Klout or KLOWT. It has been said that one of the nicest things about industry standards is there are so many.

Influencer 199

Influencer Social Media Klout Industry 199

Ignite Social Media

OCTOBER 2, 2017

This one was a difficult list to put together as there are so many great DIY influencers, but peruse below and hopefully you’ll find some inspiration for your next project. Though she refers to herself as a “wanna be crafter” her work begs to differ. Tatertots & Jello. Wine and Glue.

Influencer 87

Influencer Social Media Project Journal 87

Pam Moore

APRIL 24, 2017

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. This can be referred to as co-created content marketing.

Influencer 167

Influencer Industry Content How To 167

The Realtime Report

AUGUST 14, 2020

Blockchain: Bloggers, Influencers and Branding. Blockchain is also referred to as DLT or Distributed Ledger Technology. Thus, perhaps it’s a typical situation when we talk about Blockchain influencing bloggers. This is where influencer marketing comes to play. Blockchain For Influencers.

Blogger 113

Blogger Influencer Brands Applications 113

Buffer Social

MAY 17, 2023

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. What is social media collaboration? They can also happen between influencers, brands, non-profit organizations, or a mix of these entities. The result?

Collaboration 93

Collaboration Social Media Project Reputation 93

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Survey Influencer Buy 140

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Later

MARCH 22, 2021

For social media managers, staying on top of the latest trends and best practices is an important part of the job. social media courses that will help level-up your skills and boost that online portfolio. . 7 Social Media Courses for Marketers. 7 Social Media Courses for Marketers.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email.

Influencer 52

Influencer Tips Collaboration Campaign 52

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer. Social media strategy.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Firebelly

FEBRUARY 11, 2011

Guest post by Brandon Prebynski , Social Media Lead, Global Emerging Markets at Cisco Systems. The amount of activity within social media varies for each business and its objective(s). The impact you have when building your community can be increased with the campaigns you run (encouraging a social media call-to-action).

Influencer 198

Influencer Social Media Community building URL 198

Ignite Social Media

APRIL 2, 2019

To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. 88% year-over-year increase in last-touch sales attribution from social media.

Social Media 129

Social Media Case Study Retail Study 129

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. billion in 2022. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

Influencer 100

Influencer Campaign Marketing Fashion 100

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Paste your link into your social media post and shorten it if you have not already done so.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 128

Video Social Media How To Trends 128

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

BeingOptimist

AUGUST 14, 2023

Are you looking forward to creating an effective influencer contract? This blog has 9 essential tips you need to be aware of when it comes to creating ineffective influencer contracts. You can’t deny that the most important part of influencer marketing is the creation of an effective contract system.

Influencer 40

Influencer Tips Collaboration Guidelines 40

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Platform 84

Platform Social Media Insurance Education 84