article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

article thumbnail

A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

Privacy 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

With multiple privacy laws being enforced by different countries, this challenge just gets larger and thornier. Data privacy knowledge: While you can’t do anything about data privacy laws being upheld, you can ensure you know what you can and can’t do. Staying updated on data privacy laws is the first step.

Tips 352
article thumbnail

Five Things to Do About Facebook Privacy Other Than Closing Your Account

Socialized

Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? Facebook should not make it so hard to maintain personal privacy and should not make clandestine changes to its privacy settings. Read Facebook’s own Privacy page. Inform Your Friends.

Privacy 254
article thumbnail

8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

article thumbnail

TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Another issue is privacy. TikTok Marketing Is Still Inexpensive and Offers Influencer Connectivity. Is TikTok influencer marketing worthwhile? TikTok's popularity has exploded since its 2016 inception.

Trends 147
article thumbnail

There Isn't Enough Privacy On Social Media And That Is A Real Problem

Forbes Social Media

Just this week the personal information of an estimated 100,000+ social media influencers was compromised and/or partially leaked following the breach of social media marketing company Preen.Me.