article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also posts influencer content and shares UGC on TikTok. Influencer marketing Airbnb perfected the art of influencer collaborations by partnering with travel bloggers, adventure enthusiasts, and even celebrities. Airbnb’s influencer marketing succeeded because the brand chose the right creators to partner with.

article thumbnail

20 Types of Digital Marketing that Works

Social Media Marketing

Influencer Marketing Digital influencers are experts in specific niches followed by a large number of audiences. Digital influencers may create brand-specific content and use their influence as a platform to promote brands, whether paid or unpaid. Instant Message Marketing There are over 1.6

Types 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Pinterest Your Brand’s Own

Convince & Convert

Driving Influence for a Visual Brand. Callan spends her time working on influencer relations and integrating social strategies with Sony’s traditional marketing. .” . “Social moves so fast that you have to continue doing these refresher courses for all employees.” ” -@jaybaer ( tweet this ).

NGO 155
article thumbnail

Nailed It: The 5 Best Brands on Snapchat

Social Media Strategies Summit

While many brands are using Snapchat for one-off influencer partnerships or limited advertising campaign pushes, Bareburger has focused on experimenting with the platform’s technical features. Build experiences that aim to connect with the user not just on the platform, but outside of it as well. #4 consumer engagement for Moët & Chandon.

Brands 103
article thumbnail

Is Social Media Changing the Political Climate As We Know It?

Josh S Peters

It’s hard to deny the influence of social media in politics. These drops represent a relative minority who have always been present, maybe as brick and mortar non-profits and NGO’s prior to social media. If he were alive today he would be a staunch advocate of social media.

article thumbnail

Is Social Media Changing the Political Climate As We Know It?

Josh S Peters

It’s hard to deny the influence of social media in politics. These drops represent a relative minority who have always been present, maybe as brick and mortar non-profits and NGO’s prior to social media. If he were alive today he would be a staunch advocate of social media.

article thumbnail

How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Start looking for influencer partners ? This example from social innovation NGO Digital Opportunity Trust shows how their communications team keeps a “guidelines” tab in their calendar, with helpful resources like branding and official visuals linked. And that’s just the day-to-day posts. Should you run an Instagram contest ?

Template 145