Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Influencers. Influencer Marketing: An Oxymoron?
Buzz Marketing for Technology
JUNE 27, 2008
Your ultimate goal is to motivate and influence performance. Form should follow function. Step away from the presentation mind set of building a bullet-point structure. View the slide area as a blank screen. Is the template helping you do that? Create a branded elearning player. Some of you have to work within the confines of a template.
Buzz Marketing for Technology
JUNE 27, 2008
Bursty is browsing Facebook and finds out about Eargot, a potential influencer at Enormabus through a fellow MIT grad. We go back to the world of Enormabus and meet Bursty : Bursty employee finds a way to adapt outside tools into his work-life to give himself an edge, in the process reinventing how he works and leverages information.
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