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DigitalPR Chat #1 Content and KPIs

Proactive Report

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. A Tech company paid influencers to create and share content with their networks. A mobile service in the UK has entirely dispensed with customer support, it’s all user-to-user and is saving lots of money. Please give examples.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. Influencer Marketing Trends.

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