Oktopost

APRIL 27, 2025

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Both have value, and when used together, they give you a fuller picture of your marketing landscape.

Marketing 91

Marketing Sentiment Analysis Metrics 91

Sprout Social

APRIL 21, 2025

Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Micro-influencers and the niche communities theyre part of have become tastemakers in certain subcultures and industries, creating conversation and boosting virality of trends on social.

Communities 110

Communities Brands Reddit Travel 110

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. Google Review Count: 175.

Tools 212

Tools Samples Sample Marketing 212

Dave Fleet

JULY 26, 2010

Employee Social Influence Marketing Guidelines. Blogging and Social Media Policy Sample. Employee Blogging Policies. Social Media Participation Policy. Communication (Blogging) Policy. Porter Novelli. Blogging & Social Media Policy. Social Media Guidelines. Robert Scoble. The Corporate Weblog Manifesto. Blog Assessment.

Policies 419

Policies Resources Social Media Liveworld 419

The Realtime Report

NOVEMBER 29, 2012

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about.

Influencer 194

Influencer Tools Curation Analysis 194

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

News 404

News Report Software Badge 404

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Social Media 221

Social Media Tools Netvibes Samples 221

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. This article will help you navigate the complicated terrain of influencer pricing to help you optimize your influencer budget.

Price 133

Price Cost Influencer ROI 133

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

Social Media 182

Social Media CPM CPC Samples 182

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 232

Curation Tools Curata Flipboard 232

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

Instagram 189

Instagram Brands Marketing Geotagging 189

Social Media Strategies Summit

APRIL 4, 2019

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. 94% of marketers agree that it’s becoming harder to tell whether an influencer is genuinely influential. .

ROI 117

ROI Influencer Marketing How To 117

Dave Fleet

APRIL 5, 2012

Consequently, I gave up on this experiment early on so I don’t have anything that would come even close to a projectable sample. I asked this of some astute marketing people recently, and their answer was to rely more on facts than opinions or puffed-up superiority claims. What’s the solution?

Health Care 370

Health Care Advertising Posterous Samples 370

Convince & Convert

APRIL 2, 2014

The other conclusion is this: the variance in the lift differentials by category is a clear indicator that there is no one-size-fits-all content marketing approach , no received wisdom that can be applied to every brand, and no universal best practices. They were then exposed to various types of content, and the measures repeated.

Nielsen 158

Nielsen Content Samples Sample 158

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. Sample review: “Infusionsoft is a CRM designed to cater to small businesses.

Social CRM 201

Social CRM Tools Samples Sample 201

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 144

Marketing How To Samples Sample 144

Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. Listening allows you to follow key influencers as well as keep a close watch on your competitors every move. 2: Revealing your brand’s key influencers.

Engagement 226

Engagement Samples Sample Upcoming 226

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Photos grab our attention. 1 ) FotoFlexer.

Tools 189

Tools Samples Sample Price 189

Audiense

MARCH 6, 2018

We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. This means limited effectiveness to find the right influencer and a time-consuming process. What does the Influencers Report offer?

Influencer 58

Influencer Report Features Data 58

Buffer Social

AUGUST 31, 2017

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer , 48 percent of marketers decided to increase their budget for influencer marketing in 2017.

Influencer 112

Influencer Campaign How To Collaboration 112

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. How much are you worth?

Research 226

Research Social Media B2B Marketing 226

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Strategy 183

Strategy ROI SEO B2B 183

Webbiquity SMM

AUGUST 25, 2020

Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. ” For brands, social media marketing is clearly critical. Guest post by Shane Barker.

Types 207

Types Social Media Content Hashtag 207

Firebelly

DECEMBER 4, 2011

His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Marketing especially word of mouth marketing has always influenced the terms people search on and will continue forever. As a sampling, the data is open to interpretation and conjecture.

SEO 224

SEO Samples Sample Analytics 224

Ignite Social Media

FEBRUARY 15, 2018

Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. This list is obviously not exhaustive, but it’s a great sampling for anyone looking to tap into the 5.1 Check them out. Husband and Wife for Life. million followers they connect with.

Influencer 108

Influencer Fashion Travel Samples 108

Ignite Social Media

OCTOBER 21, 2024

It also helps build trust, as people tend to relate more to content made by everyday users than by polished brand marketing. Creating high-quality marketing content in-house or through agencies can be expensive—think professional photoshoots, video production, and graphic design. Need a jumpstart idea? Need a jumpstart idea?

UGC 78

UGC Brands Content FeedBurner 78

Firebelly

SEPTEMBER 28, 2015

Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. Learn more ]. CONTENTCHAT.

Social Media 100

Social Media Samples Sample Twitter 100

Kikolani

APRIL 28, 2010

So I would like to take a moment to introduce you to some of my favorites in the nominee list, plus a sampling of some of their recent top posts. A Sampling from Daily SEO Tip. A Sampling from SEM Group Blog. A Sampling from Stay on Search. A Sampling from Search Engine Journal. Nominees for Best SEO Blog of 2010.

Samples 155

Samples Sample Journal SEO 155

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer 110

Influencer Social Media Nielsen Collaboration 110

Webbiquity SMM

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers. 1) TwitterCounter. Showcase reviews: ViralBlog. 3) Tweriod.

Tools 100

Tools Twitter Samples Sample 100

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Templates 144

Templates Template Marketing Samples 144

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Firebelly

MARCH 30, 2015

But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Get in touch with bloggers and influencers who only write or post about these types of products. The post Influencer Engagement: What is it?

Influencer 100

Influencer Engagement Samples Sample 100

Webbiquity SMM

JUNE 21, 2016

Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Showcase reviews: BuzzBlogger.

Google 108

Google Tools Samples Sample 108

Webbiquity SMM

AUGUST 23, 2016

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. 1) ScheduGram. ” — StoreYa Blog.

Instagram 100

Instagram Tools Samples Sample 100

Firebelly

MARCH 30, 2015

But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Get in touch with bloggers and influencers who only write or post about these types of products. Create a partnership.

Influencer 100

Influencer Engagement Samples Sample 100