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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
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Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior

Bill Hartzer

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.

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Improve Organizational Efficiency via Social Media-Part I

Mindjumpers

By integrating Hoist as a mean for how to solve the continuous management of our client projects, we at Mindjumpers have experienced how two additional dimensions to social media has emerged; social media for Internal Communication and Project Management, respectively.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. After all, they work for your organization. Drive revenue.

LinkedIn 166
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Eight Tips for Scaling Social Customer Support

Dave Fleet

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Consider: Relative influence. Severity of issue. …etc.

Tips 353
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Let’s take a more mindful approach to marketing, especially through social media. They text instead of using voicemail or email.

Marketing 145