Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 161

Questions Social Media Consultant Education 161

Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Ignoring the power of influencers.

Content 45

Content Knowledge Base Compete Influencer 45

Bare Feet Studios

FEBRUARY 27, 2010

Social media has earned a spot alongside our government planners and traditional news media. I personally think our collective hearts and minds influenced the power of the waves while on their way to us. The user-generated messages supported both of those organizations on a second by second basis.

Social Media 92

Social Media Aggregator Upcoming Conference 92

Bare Feet Studios

JULY 8, 2009

It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! First – The Guiding Principles of Social Media Transparency, Truth, and Trust.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Writtent Blog

DECEMBER 10, 2013

You don’t need weeks and thousands of dollars to spend on a content marketing strategy. We rate their influence level, and reach out to the best with a research question. Tell your story, share your knowledge. Based on a specific post type (research post, list post), we ask questions related to the topic.

Content 82

Content Hubspot Knowledge Base Research 82

Bare Feet Studios

OCTOBER 10, 2008

The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself.

Social Media 40

Social Media Construction Consultant Upcoming 40

Bare Feet Studios

NOVEMBER 13, 2009

Mary Schmidt was a marketing consultant who had a common name in a crowded profession, along with the usual limited budget of a solo-preneur. What interests me is how we will use social media to create meaningful interactions with people we would otherwise not known about, and move on from the “who has the most followers&# stage.

Social Media 48

Social Media Upcoming Flickr Conference 48

Sprout Social

JANUARY 5, 2023

Consumer conversations are more transparent than ever in the age of social media. This includes: Topics and trends that your customer base is passionate about. Which types of marketing messages really resonate. Through strategic social listening, brands can analyze customer conversations at scale.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. So let’s deconstruct this a little bit to create some ease and markers on the social media roadway.

Social Media 40

Social Media Upcoming Conference Comments 40

Oktopost

MARCH 9, 2020

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. For some of your leads, social is the channel that drove and influenced the opportunity, for many others – a place to research and evaluate your offerings way before starting a conversation with a salesperson.

Social Media 121

Social Media URL B2B Knowledge Base 121

Bare Feet Studios

OCTOBER 13, 2008

Fast forward 12 years and she’s still living on the bleeding edge of video podcasting, Internet television, and all the new Social Media experiments happening today. She share’s this listing with manyother awesome women, including our friend and Hawaii neighbor Deborah Micek.

List 40

List Social Media Upcoming Energy 40

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You can see the key performance metrics for influencers.

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Influencer Campaign Tools API 124

Bare Feet Studios

OCTOBER 6, 2009

At the very least, without compensation or freebies there is far less likelihood that said blogger would be paying attention to said marketer. I have a long record of encouraging brands to work with new media creators for the better bang for their buck than with traditional media. The vote was 4-0 in favor.

Blogger 44

Blogger Upcoming scribd Viddler 44

Bare Feet Studios

OCTOBER 21, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Social Media > How Do Logos Matter to You? How Do Logos Matter to You?

Upcoming 43

Upcoming Compete Viddler Conference 43

Convince & Convert

SEPTEMBER 15, 2013

The wealth of information available to social media marketing practitioners is staggering. It’s important to focus on the KPIs that matter to your company in the correct context to optimize your social spending. A common misconception is that a high number of followers equates to social media success.

Metrics 160

Metrics Social Media How To Knowledge Base 160

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 100

Strategy Marketing Case Study How To 100

SocMed Sean

NOVEMBER 26, 2011

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- Social media is about people and relationships. or- 2) How did you get that job?

Collaboration 258

Collaboration Committee Social Media Knowledge Base 258

The Realtime Report

JANUARY 12, 2022

Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). Digital PR is a component of content marketing. Responding to media inquiries. With this transformation, we’re seeing online publications grow in influence more and more.

SEO 185

SEO Press Release Engineering Knowledge Base 185

Bare Feet Studios

DECEMBER 3, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Money Matters , Strategy > Confused? Consider Rox’s 180 Rule Confused?

Training 42

Training Travel Upcoming Construction 42

Buffer Social

MARCH 13, 2018

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. We as marketers are benefiting society at large ! But marketing skills and career growth don’t come easy in a field that moves at the speed of light.

Skills 111

Skills Team Content Marketing 111

Bare Feet Studios

MAY 27, 2009

Solis by Roxanne Darling on May 27, 2009 Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club , took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. Whose tag line is, “If you get it, share it.&#

Tourism 40

Tourism Blogger Upcoming Review 40

Bare Feet Studios

MARCH 10, 2009

Within hours of coming home from the launch meeting of the Hawaii chapter of the Social Media Club , I got an email from Capsun Poe, one of the attendees. He has also become a self-appointed evangelist for the Social Media Club – which is exactly what the club’s tag line is all about: “If you get it, share it.&#

Upcoming 42

Upcoming Viddler Conference Flickr 42

Bare Feet Studios

AUGUST 27, 2008

Jargon that Matters Interoperability Personal Branding Time more valuable than Money You gain influence by joining the conversation. It’s just the kind of program PRSA Hawaii needed to energize our members into considering social media as part of their PR programs. What a turnout!

Upcoming 40

Upcoming Flickr Conference Alltop 40

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Brazil is TikTok’s third and fastest-growing market, with 8.6% On Douyin, there are influencers with even more followers. Not to mention Quibi.

Marketing 145

Marketing Statistics Hashtag Startup 145

Sprout Social

AUGUST 24, 2023

It shows how well your social media customer service team performs and how satisfied customers are. Companies that can’t deliver on both ends are bound to fail in a competitive market. Communicate these market trends to stakeholders to help them understand the key changes in trends.

Report 79

Report Tips Metrics Sentiment 79

Bare Feet Studios

MAY 19, 2009

With perfect timing, the Social Media Club Question of the Week ( #SMCQ10 ) has been about “Free Content.&# There are bloggers who think they are so independent, that they are not influenced. This goes hand-in-hand with the problem of paying people to talk about you.

Blogger 40

Blogger Google NoFollow Upcoming 40

Keyhole.co

AUGUST 24, 2021

If we were to crunch some numbers, curated content should make up for no more than 20, 30% of your total content shared on social media. How content curation is beneficial in social media. Content curation on social media can lead to high conversion and engagement rates. Why this specific range?

Curation 64

Curation Content Collaboration Trends 64

ProBlogger

AUGUST 11, 2010

We see it a lot in the Internet marketing circles, people selling their own information or products on how to launch a product by talking about how much they made. These techniques to show what you’ve made are fairly typical in this Internet marketing space. Maybe it’s around video, whatever it might be.

Products 42

Products Skills Knowledge Base Blogger 42

Bare Feet Studios

MARCH 1, 2009

Even if you don’t know about Twitter, this translates as follows: These people carry influence and are well known in the smart, hip, savvy circles of San Francisco. I don’t mean to suggest either/or – new media or old media – they both can play. Exactly the kind of people this campaign wants.

Tourism 40

Tourism Campaign Sites Social Media 40

Sprout Social

APRIL 28, 2021

The boom of social media as a customer care channel is unprecedented. Timely and transparent, social is a prime place for consumers to seek out answers and solutions. But many brands still struggle with social customer service. Specifically, the volume of messages coming from social media is often overwhelming.

How To 114

How To Issues Collaboration Team 114

ProBlogger

NOVEMBER 29, 2010

Twitter search is real-time market intelligence. You’ll find new communities you can join and influence. Working this way, you can solve problems before they become crises, or close the deal before any competitors know there’s even new prospect in the market. a support page or knowledge base entry.

FeedBlitz 43

FeedBlitz Tips URL Tweetdeck 43

Bare Feet Studios

DECEMBER 29, 2008

WOMMA stands for Word of Mouth Marketing Association. This is a professional marketers association, dedicated to building and promoting best practices in, you guessed it, word of mouth marketing. Together they represent an opportunity to shed light on the style and the substance of using social media to grow your business.

Forums 40

Forums Advertising Sites Upcoming 40

Buffer Social

JUNE 3, 2019

If you’re serious about building a remarkable brand on social media , we believe that a core component of your strategy needs to be engagement. One of the primary components to engagement is customer support , working with your team to answer questions and serve customers on social. Why does social media engagement matter?

Social Media 75

Social Media Tips Notification Screencast 75

BeingOptimist

OCTOBER 5, 2021

Did you know 76 percent people believe that marketing has undergone a major shift in the past two years than it did over the last 50 years? The various digital marketing practices that were successful a year ago will fail to deliver the same results today. Top 10 Digital Marketing Tools you Can Use to Expand your Online Presence.

Tools 98

Tools Marketing Price API 98

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. So, is it time for your company to start TikTok marketing? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok influencer partnerships.

Brands 145

Brands Meme Hashtag Remix 145

Sprout Social

MARCH 9, 2022

What happens on social media does not stay on social media. Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. The impact of social media on the world is here to stay. billion views.

Social Media 92

Social Media Sentiment Reddit Retail 92