Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Questioning online influence.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Social Media Today

SEPTEMBER 17, 2021

A new investigation conducted by The Wall Street Journal raises more questions about Facebook's societal impacts, and how to address its influence.

Platform 212

Platform Journal Facebook Influencer 212

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You also need to know who the influencers are in each conversation or topic. Identify the influencers in each node.

Social Media 64

Social Media Analysis Research Conversation 64

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Any social media updates that we missed this week? Let us know in the comments below.

News 164

News Publishing LinkedIn Social Media 164

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

Social Media 98

Social Media UGC Reddit YouTube 98

Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results.

B2B 75

B2B Journal How To Apple 75

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 164

Social Media Skills UGC Sample 164

agora pulse

DECEMBER 26, 2016

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The Best Social Media Roundup Posts of the Year. Music and social media?

Social Media 124

Social Media Curation Journal SEO 124

Social Email Marketing

SEPTEMBER 17, 2010

A while ago I posted about how journalists and PR professionals are using social media. news media PR 2.0 Tags: Research Social & PR crowdsourcing group blogs Holger Schmidt influencers journalism 2.0 European research showed that journalists use online tools to gather information.

Journal 78

Journal Radian6 Crowdsourcing Social Media 78

Ignite Social Media

MARCH 8, 2018

Starting at A and heading down to Z we’ve highlighted an assortment of knowledgeable women influencers to learn from. A fashion influencer with content on her blog and Instagram that is filled with beautiful images. A fashion and travel influencer, Monja’s content on Instagram is stunning. I’ll take this guy, thanks.

Influencer 110

Influencer List Fashion Travel 110

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. The workshops will cover data security, verification and fact checking and data journalism. Read on… Instagram takes action on fake accounts.

Content 170

Content Nielsen Marketing Badge 170

Dave Fleet

JULY 20, 2010

Too much has already been written about the recent Old Spice foray into social media. Not a PR agency, or a social media agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. An ad agency.

Social Media 379

Social Media Advertising Journal Campaign 379

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. What is an influencer event? You’re probably wondering what this elusive element to influencer marketing is, right? Well, this trending strategy is an influencer event. .

Hosting 53

Hosting Eventful Influencer Authentication 53

Waxing UnLyrical

FEBRUARY 18, 2011

Bloddy hell, we just can’t get away from “influence,&# can we? There have been blog posts ad nauseam by online influencers (and I don’t mean to use that term in a belittling way, so please don’t anyone take it that way) on online tools such as Klout. Image: Jonathan D. Blundell via Flickr, CC 2.0. YAY TEAM!!!!!

Klout 268

Klout Influencer Flickr Hotels 268

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? The simplest way to drive engagement on social media is by directly asking for it.

Engagement 56

Engagement Social Media Brands UGC 56

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Direct Marketing Observations

JULY 8, 2010

I guess this is the week of Influence. Take the Fast Company Influence Project -talk about a sh@#! For the moment, brands like Fast Company need to think long and hard before redefining what influence means. Influence is based on trust and targeted connections, not ego and self-adulation. This isn’t influence.

Influencer 138

Influencer Project Meme Metrics 138

SocMed Sean

NOVEMBER 29, 2011

In the first two articles in this series, I talked about how my experience and real-life connections were important elements in getting a job interview and, eventually, an offer for a position as Senior Manager of Social Media Strategy for a digital agency here in Kansas City. Thanks to each of you! Let me repeat that.

Social Media 220

Social Media Proposal Construction Skills 220

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Social Media Communication Is Informal.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Webbiquity SMM

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Though 90% of B2B software companies are on Twitter , barely half are active. Could it happen?

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Audiense Influencers Report. Lara O’Reilly – The Wall Street Journal.

Analysis 96

Analysis Advertising Journal B2B 96

Socialized

NOVEMBER 6, 2009

If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Major news outlets like CNN, the Wall Street Journal and the New York Times. This post is intended to highlight why a blog is a superior social media hub to a Twitter account.

Movable Type 222

Movable Type Social Media Tumblr Twitter 222

Twist Image

NOVEMBER 23, 2016

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. Why was I breaking the golden rule of social media so early on?

Social Media 40

Social Media Journal Sentiment Communities 40

Webbiquity SMM

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. How can media relations skills be leveraged in social media?

Tips 202

Tips B2B Journal SEO 202

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. to 5 p.m.)

Tourism 109

Tourism Travel Education Engagement 109

Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

Klout 183

Klout Influencer Journal Flickr 183

Kikolani

OCTOBER 13, 2010

Earlier this week, I shared the top 25 blogging and social media posts on Kikolani. Social Media. Top 25 Social Media Keyword Search Tools and Engines – Keep up with the latest conversation in your niche with these social search engines. Top 25 Blogging and Social Media Posts on Kikolani.

SEO 147

SEO Social Media Postrank Blogosphere 147

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

Brands 114

Brands Meme Hashtag Campaign 114

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Pixlee

MAY 28, 2020

As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community. Social Media is Just as Valuable as Search Engines.

UGC 66

UGC Influencer YouTube SEO 66

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Laurel Papworth

FEBRUARY 15, 2012

Lord Monckton told Mining executives to buy up big in Mining and use the Super Rich to exert control over media messages. And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. Which is mining and media. Gina Rhinehart extends her influence to wherever she can.

Crowdsourcing 104

Crowdsourcing Social Media Buy Sports 104

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ).

Brands 108

Brands Facebook Journal Issues 108

Convince & Convert

MAY 22, 2013

We noted that an acceptable bypass into iGen’s circle of trust is to leverage influencers that already have access to iGen’s touch points. These influencers can be anyone from individuals active on social media to just people with a lot of friends or it can also include the professionals in the communication industry.

Marketing 157

Marketing Patterns Journal Influencer 157

SocMed Sean

FEBRUARY 22, 2022

Influencer marketing agency Mediakix defines it as, “a digital content representation of its author’s everyday life and interests.” Rather than journaling personal experiences, lifestyle blogs pull from these personal experiences to provide benefits to the reader. What does it mean to create a lifestyle blog? What is a lifestyle blog?

Travel 130

Travel Review Affiliate marketing Blogger 130