In an era where people consume more social media content than traditional media, brands need to tell their stories in a way that captures the attention of the customer in an authentic way!
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In the last decade, social media marketing has risen, surpassing legacy media as the go-to advertising strategy. Blame technological and cultural shifts for disruptions in traditional marketing. No longer is marketing limited to television, radio, and print. Any graduates that earned their MBA in Business Marketing within the last decade may have to go back to class.
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Some brands shy away from the influencer marketing because they don’t understand how to measure its value. This guide breaks down four easy ways to measure the effectiveness of any program.
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Leverage the power of a story in the beauty space with this complete guide on how to effectively and efficiently identify, reach out to, engage with, and report on influencers for beauty brands.
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Brands want to send you free makeup products for review and more. Here's how you become the beauty micro-influencer they are looking for.
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Here’s how to become a micro-influencer. It will take some thankless work at the beginning, but once you build up a decent following, the cash and products will start flowing in.
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