Reputation Management: Eight Steps for Online Repair
MARCH 2, 2015
If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. But reputation management should be handled with the utmost care…it shouldn’t be something that is left simply to sorting itself out, though that is a good starting point. Reputation management requires communication.
Top Annoying Social Media Habits to Avoid for PR Professionals
JANUARY 16, 2017
Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. 2) Social Proof. 1) Create Social Media Accounts For Your Brand.
The 5-Step Social Media & Online Reputation Management Plan
NOVEMBER 9, 2016
However, without some form of social media reputation management, how do you even know what people are saying? It’s so easy to have one negative review, response or social media message leave a bad taste in everyone’s mouth who sees it. Social Media Reputation Management Needs Monitoring Tools. What is Social Media Reputation Management?
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.
Crisis & Reputation Management on Boards’ Radar
MARCH 21, 2017
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Improving a brand’s image and protecting the reputation of the brand has long been considered a core PR function. Crisis Readiness Tips.
Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation
The Realtime Report
SEPTEMBER 4, 2012
Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. According to Altimeter’s survey of 92 professionals involved in social media risk management, damage to brand reputation was the risk considered significant or critical by 66% of respondents, the largest percentage.
Benefits of Online Reputation Management - Social Media
Social Media Network Marketing
AUGUST 19, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.
Four Common Online Reputation Problems
SEPTEMBER 20, 2012
Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares. A Lack of Awareness.
Save Your Brand Reputation With Social Media
FEBRUARY 23, 2011
These can occur when there is : Inconsistency across channels: With social media you can touch the customer at any point in the purchase cycle: pre-purchase, during, and post-purchase. A negative relationship with people who represent the company: Social media can humanize your brand, if used correctly. Engagement Marketing: Owned, Earned, and Paid Media.
Public Relations: How Mark Hurd’s Online Reputation Changed
JUNE 15, 2015
I just knew, if I could practice public relations the way he describes using the media to your advantage, I would have a great career. You see, Hurd has another problem: His offline reputation seems to have resolved itself, but online? All you have to do is Google his name and you’ll find his reputation isn’t so in-tact. How did he do it? Public relations!
Weekly Roundup: Reputation
FEBRUARY 17, 2015
Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Social Silo Mentality: Is your online reputation suffering?
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
How (and Why) to Clean Up Your Online Reputation
JUNE 21, 2013
In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment. Using the Internet to establish your reputation can be great. People can get to know you more thoroughly, as you can use social networks to highlight many different attributes.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies. With $5.4
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.
Best Practices for Managing a Crisis on Social Media
Ignite Social Media
JULY 21, 2016
With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you. Far too often we see brands really mess this one up. It’s Not About You.
Social Media Crisis Management -Infographic
JUNE 3, 2013
Set up monitoring tools for reputation management. At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Monitor first, last and always. Have a plan.
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.
The Ugly Side of Social Media Sharing
APRIL 30, 2013
I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. The Ugly Side of Social Media Sharing.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
It's All About The Reputation
Small Business Mavericks
FEBRUARY 23, 2011
» It’s All About The Reputation Online marketing is no longer an option. You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well. Online marketing is reputation management. Are you doing that?
How NOT to Run Your Social Media
JUNE 25, 2014
Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.
3 Tips for Taking Control of Your Online Reputation
AUGUST 23, 2011
This is why finding ways to take control of your online reputation is so essential to online success. Here are 3 tips for taking control of your online reputation. There are times a more aggressive approach with our online reputation must be taken. It’s not an easy task to build up a reputation over time. However, keeping a reputation is even harder.
6 Must-Dos for Best-In-Class Social Media Customer Service
Ignite Social Media
AUGUST 10, 2016
If your customers were to grade your customer service on social media, how would your brand do? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media. In short, it takes a village to improve the customer experience on social. Would you be an A student?
4 SEO Tactics That Damage Your Brand’s Reputation
Convince & Convert
SEPTEMBER 25, 2015
Managing corporate reputations is tricky in the modern era, as SeaWorld proves. This made for worse user experiences and damaged reputations. It’s no wonder, then, that some practitioners of black hat SEO regularly create fake profiles to post falsely positive reviews or to drum up support for their companies and products through social media. SEO Brand Destroyer No.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. You must take this quote to heart: It takes 20 years to build a reputation and five minutes to ruin it.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Reputation Management. Social Bookmarking. They are listen, assess, engage, measure, and refine/improve.
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. These social media followers think You Rock! Awesome!
Why Reputation Management Should Be Your Top Marketing Priority
Convince & Convert
NOVEMBER 29, 2012
Click to read more » social media strategy customer reviews customer service online reputation management reputation economyImage via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. Finally, you learn from an existing customer.
Burn your social media strategy
DECEMBER 17, 2015
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Toss out your social media scorecard immediately.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Word-of-mouth advertising is very powerful.
Outsourcing Social Media – Is It Worth It?
MAY 25, 2012
I appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Thanks again to Matt for sharing his experience with outsourcing social media.
Social Media Q&A
APRIL 20, 2011
Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. When should a business hire a PR agency to handle digital marketing or social media rather than a more specialized digital agency that specializes in the digital space ? At the time I said, “Sure! The Q&A.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well. Start with research: is your goal achievable?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). Wrong.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.