article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

article thumbnail

The Conscious Company Global Leaders Forum

Janet Fouts

Mike Brady CEO of Greyston Bakery , a benefit corp and social enterprise bakery in Pennsylvania, practices the collaborative approach to hiring. The organization provides training in the culinary industry and reclaims local, healthy food that would otherwise be thrown away. They call it “Open Hiring™”.

Forums 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Real Roadblock to Social Business Success

Webbiquity SMM

Try this experiment: pick 10 business websites, from companies of any size, pretty much any industry. With regard to social business, the only rational fear top executives should have is fear of being left behind. See if you can find a way to directly contact a specific individual (e.g., But whatever you do, start.

Yammer 198
article thumbnail

Social Media Marketing Plan _1

Diva Marketing Blog

What I call the P-I-E-C-E conversation is a process that helps develop a foundation for The Social Enterprise and sets the stage for developing an integrated marketing plan. PIECE Conversation Step 1: Prepare: educational component.

article thumbnail

Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Step 1: Align the Enterprise. Develop the Social Enterprise . Face the Gorillas in The Room, Determine the impact on the enterprise, Determine cultural compatibility, Identify social media champions, Inform all your staff . Step 2: Build the Strategy.

article thumbnail

Enterprise 2.0 Conversations

The Marketing Blog

Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Enterprise 2.0

article thumbnail

I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

Social Media Strategery

Rely on Stats - Trotting all of the latest industry stats on Enterprise 2.0 You can’t commit halfway to Enterprise 2.0 – you can’t say, “well, we can afford the tools, but not the community managers&# or vice versa. Assume this is about collaboration, being social - Enterprise 2.0