10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. Keyword Eye helps you simplify your keyword research.

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi

Trending Sources

Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries. What did our research find? Research.

2012 Social Media Marketing Industry Report

Mindjumpers

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. Research/Study Social Media analysis benefits of social media marketing Facebook Google social media marketing social media report start ups in social media survey

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The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. I suspect that we’ve largely stopped talking about good qualitative customer research because it is messy, difficult, time-consuming, and sometimes expensive. Content Strategy Featured Industry Inside

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog.

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

Dan Zarrella has done great research in this area (and the one above); get a copy of the “The Science of ReTweets” on his site. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. Times are changing.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

The Ultimate Guide to Keyword Research

Viper Chill

I’ve spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. This is known by many as Keyword Research. The Blogger’s Guide to Keyword Research.

Open Research: A Framework for Social Analytics

www.web-strategist.com

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America.

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. I wanted to re-highlight three sources of research that everyone should be using to help you find keywords and phrases to be focusing on. #1

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. being active in trade or industry organizations and associations.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Why should you bother creating your own hashtag campaign ?

[New Research] Do Viral Emotions Differ by Age and Gender?

Convince & Convert

For example , the average percentage markup for the services industry is close to 3,000%! » Content Marketing content marketing emotions Social Media Marketing social media research viral virality visual storytelling When was the last time an article made you smile?

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy.

New Research: Social Media ROI is Still a Challenge for 57%

Convince & Convert

The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using (or not using) social media, the key. Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Quality links also come from event sponsorships and industry association websites.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Social media tools provides customers new ways to hear about, research and talk about their needs.

Why Blogging is Like the Oil Industry

Engaging Brand

If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Research is required to see where there is potential for oil.

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Our customers are typically professional marketers representing a range of company sizes across most major industries. Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself.

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

How The TV Industry Just Hurt Television Advertising

Twist Image

Yes, this makes Hulu much more of a direct competitor to Netflix, Amazon, and the like, but it also sends a very interesting message (especially because their current premium subscription service is $7.99, but still has commercials) to the media industry. How about these quotes from Hulu CEO, Mike Hopkins : "There's a whole set of customers that we saw in the research and in the metrics that aren't interested if we have advertising.". media industry. television industry.

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7Search, Others, Accused of Traffic Stealing in Domain Parking Research Paper

Bill Hartzer

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking.

What Social Strategizing Means in the Biotech Industry

Simply Measured

Several research surveys have shown that patients are using social media to increase their knowledge of their disease or express their emotions about it. In order to answer these questions, you will have to do some research.

5 quick fixes for the PR industry #stateofpr

Danny WhatMough

It’s full of the same old stuff that we’ve all been banging on about for ages – lack of digital skills, ignorance when it comes to measurement, lack of diversity/gender equality, focus on media relations, poor work-life balance… And that’s not to undermine what are, generally important issues that our ‘industry’ needs to combat. This morning, the CIPR released its State of PR report. Wadds has a good summary on his blog.

Best Keyword Research Tools

Writtent Blog

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. scalable research and growth. easy-to-use wizards that make research painless.

4 Free Tools for Researching Guest Blogging and Advertising Opportunities

Kikolani

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Free Research Tools. Your Blog Research Tools. Keyword Research for Blogging.

New Data: Retargeting Industry Facing New Challenges as Growth Continues

Convince & Convert

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. Retargeting is growing up and facing new challenges.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Research. Planned Research. Data-Driven Research. Free Research. In the last recession, online spending cratered along with the rest of the advertising industry. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Opt in to receive research updates via email. Skip to global navigation.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

Even in an industry overwhelmed with user-generated-content , there are challenges. Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. If you don’t have your own blog, research industry adjacent blogs that you can contribute to in order to gain exposure.

How to Generate Association Revenue Through Grants – It’s Easier Than You Think

SocialFish

Research what works and doesn’t work when applying for grants for organizations or programs like yours before you get too far into the process. Hint: When researching, remember that “Cooperative Agreement” is another term for grant-type funding. . By Amy Gitchell, GrowthZone AMS. “We

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 66% of new customers use search and online research to find local businesses. ( HubSpot ).

5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

When you connect and build relationships with publishers and other high-profile bloggers in your industry, you are given platforms for engaging with your potential customers. Our research found that secondary platforms can earn upward of 30% of all social shares.