The 5-Step Social Media & Online Reputation Management Plan
NOVEMBER 9, 2016
However, without some form of social media reputation management, how do you even know what people are saying? It’s so easy to have one negative review, response or social media message leave a bad taste in everyone’s mouth who sees it.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. 2) Social Proof.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
Call for Regulation In the PR Industry
MARCH 14, 2012
When the New York Times reported on the new PR definition, the meta description they used was, “People submitted 927 proposals in an effort to update the definition of public relations for an age of social media and spin doctors.” don’t regulate the industry.
Four Common Online Reputation Problems
SEPTEMBER 20, 2012
Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. The first method is to employ a professional reputation repair service; the other is to attempt going the DIY route. Going Social Without a Strategy.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. By Gini Dietrich.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Web Involvement 9.
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Click the links below to jump to each section of this article: Why You Need Social Media Influencers.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Like Perlut, I cut my teeth on reputation management and big brand crisis communications. This Wednesday, October 24, join Mark Story for a Livefyre Q&A to discuss his book, “ Starting Your Career as a Social Media Manager.”
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?
How To Manage Your Online Reputation By Using Google Alerts
JUNE 1, 2011
In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. keeping current on a competitor or industry.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Social media has forever changed marketing and business. As a result of these new and inexpensive social tools, businesses are jumping onto social media as means to communicate with their customers and create awareness. This is the guest post by Andrea Shillington.
Social Media Network / Online Reputation Management
Social Media Network Marketing
JUNE 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.
Social Media Impacts a Pet Grooming Business
The Social Media Incubator
JULY 14, 2014
Many businesses in varying industries wonder what, if anything, social media can do for them, and every industry is different when it comes to forming a social media strategy. Do you have a story of how social media has had an effect on your business?
Social Media is Going Corporate [Infographic]
JUNE 26, 2012
Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. Depending on your industry niche, appealing to the public with fun content can be difficult, but can still be done. The National Association of Home Builders runs an amazing social game.
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. Pro Tip: Peter Trapasso ( @petertrapasso ) , Social Media Consultant. Twtrland: Improve Your Own Social Channels.
How Airlines Use Social Media: Lessons for Everyone
JUNE 26, 2011
In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. Airline social-media marketing survey results.
SHORTHAND: Erik Qualman on Digital Leadership, Disruption & Reputation
MARCH 21, 2016
In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. 3) Does digital reputation matter to people under 30?
How To Gain Value From Social Media Feedback
MARCH 4, 2012
Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. One of the greatest potentials of having a social media presence is the fact that you can gain insights from your users and use the data to create real business value.
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. Visual storytelling is becoming an increasingly important aspect of the social web—and Facebook is well aware.
Are You A Social Media-Savvy Leader? You Should Be!
Small Business Mavericks
OCTOBER 10, 2014
I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. The industries represented are diverse, and the company size varies from startup to Fortune 1000.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.
How to Empower Staff to be the Voice for your Organization Through Social Media
JULY 11, 2014
“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”
Communicate the Value of Social Media to the C-Suite
JULY 18, 2012
It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement.
Why Investors Need to Use Social Media
Convince & Convert
AUGUST 31, 2015
In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.
Interview with Social Media Influencer: Tamara Littleton
Social Media Citizens
JUNE 9, 2011
She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. G: How would you define a social media “influencer”? It’s about respect in the industry not size of audience.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
Furthermore, the television industry is in a state of decline, with TV ratings down 40% among teenagers and younger twentysomethings. For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Social Media.
Social Media and Security: Protecting Your Nonprofit
JANUARY 14, 2014
Social media has revolutionized the way people communicate and has become a central player in the nonprofit field. With the help of social media, nonprofits can easily organize events, raise money and find new supporters, all with just a few clicks. Risk and Social Media
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice.
The 10 Golden Rules Successful Social Media Managers Live By
JUNE 9, 2016
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. But then I realized, social media managers are in the market of verbs. Verbs govern the rules for social media managers and propel us to amazing places.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.
How to Measure PR and Social Media Results
JULY 12, 2012
We’ve always gotten away with “measuring” our results in terms of media impressions, reach, and advertising equivalencies. After all, it’s hard to quantify brand awareness and credibility and reputation and thought leadership. But the Industry Hates Numbers.