The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.

How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

Trending Sources

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. PitchEngine releases do not appear to be in the index.

5 Ways to Use Pinterest to Boost Press Release Results

Convince & Convert

So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email.

How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Writing a Press Release.

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. I once received a press release as a hard copy printed paper wrapped around a bottle of champagne.

Lance Armstrong and a tweeted Social Media Press Release

Laurel Papworth

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.

Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release?

Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

» Are You Overusing Jargon In Your Press Releases? Jargon can be anything from industry speak to catch phrases like “touch base.&# Do you include these types of phrases in your press releases and other public relations documents, either online or off line?

How PR and Social Media Can Work Together

Webbiquity SMM

Both require relationships with influential people in one’s industry to be effective. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish.

Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Ignite Social Media

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. CARY , NORTH CAROLINA August 30 , 2016. Bucking the ‘lack of representation’ trend in the advertising business, Ignite Social Media today announced several management changes.

Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?

3 Trends in the Daily Deal Industry

Idaconcpts

With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases.

The Problem With PR

Waxing UnLyrical

We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends.

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Building a Social Business

Koka Sexton

Setup a profile on Twitter and push out feeds, leadgen content and press releases. If your sales people are not actively listening to their territory for questions and conversations about their industry they are missing opportunities.

How to Generate Association Revenue Through Grants – It’s Easier Than You Think

SocialFish

Distribute a press release about your project and emphasize that you are seeking funding. Problem Statement : Provide an overview of the problem detailing the impact it has on your association, membership, industry, etc. From the Trenches Implementation Industry Insider

How to Create the Optimal Press Release in Social Media

Ari Herzog

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. If you hire a company that provides press release writing services, you could pay anywhere from $50 up to $850.

Most Popular Newspapers on Twitter: Guess Who’s #1?

The Realtime Report

See the press release for a full list of these stories. Social Media Statistics media newspaper industry newspapers Searchmetrics Twitter Which US newspaper do you think is tops on Twitter?

Google Schools the PR Industry

Proactive Report

Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. ” Recommended press release content quality factors. A few weeks ago I wrote about how the Google Panda 4.0

The skinny on the Small World Labs – Personify merger

SocialFish

Small World Labs has been the most open online community platform in the industry. Despite all the noise and hopes put forth in press releases and road shows, what happens to the acquired company’s CEO is telling.

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5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

A good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Not cultivating relationships with members of the press can limit your promotion to only your personal network.

How Nonprofit Pros Use Twitter

SocialFish

Don’t let your tweets devolve to mere “press releases.” Featured From the Trenches Industry Insider Nimble NonprofitThis post originally appeared on JohnHaydon.com.

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Don’t sound like a press release. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged.

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Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). Google+ handily wins the former, and Facebook handily wins the latter, for now,” Larry Freed, President and CEO of ForeSee, said in the press release.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. What Journalists Really Think Of Your Press Release by Forbes.

Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

The Realtime Report

Jon Isaac, CEO of LiveDeal, states that “Livedeal.com is the online marketplace where both businesses and consumers can communicate and interact in real-time” in the press release.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Ever see a press release become popular on Digg?!

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23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

PR: 73% of reporters think press releases should include images. 65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives. Next year’s trends highlight the importance of social media marketing.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website.

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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. I enjoy writing this blog, and having a personal outpost has offered a good way for me to connect and network with others in the industry.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Social Media Manager , Industrial Designers Society of America – IDSA is searching for a tech savvy Social Media Manager. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Search & Owned Media Most Used by Journalists

Proactive Report

Reputation Management is a mature and sophisticated industry now. So make sure that yours is not just bland page with text links to press releases in PDFs! Press Releases. Industry News/Commentary.

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Measuring Your Content Marketing Success [Infographic]

Pamorama

Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase.

How Google’s Panda 4.0 Affects PR

Proactive Report

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. has affected press release sites.

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The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

For example, a press event is not restricted to just calling reporters on the ground. Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled.