[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. Ben Donkor , Microsoft Audiense: What does the role of social media analyst entail at Microsoft? — Microsoft UK (@MicrosoftUK) May 24, 2016.

How to Use Industry Insights to Improve Your Content Strategy

Convince & Convert

As CEO of the Tite Group, Ron leads a unique team of 25 people at his Toronto-based social media content agency, boasting such clients as Microsoft, Evian, Hershey, Intel, and Johnson & Johnson. Leading With Imperfections.

Trending Sources

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy.

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Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

We wanted to see how it would work in very conservative industries and government agencies. We had to test the product in every possible geography and industry, especially the most conservative ones.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Because of your experience in your industry you probably already know many of the terms that describe the products and services your business offers. Microsoft Advertising Intelligence. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel.

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

The End Of The Smartphone

Twist Image

Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? industrial design. microsoft. What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers?

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

This is one of those moments when the Marketing industry must give pause. Something tells me that as we get more and more connected, not only does email, text messaging and chat start chewing into the voice usage, but I'm going to guess that FaceTime (and other soon-to-follow products) are going to make voice calls as relevant as sending a letter in the mail (with all due respect to the pains that the postal industry is currently feeling). marketing industry. microsoft.

All Polls and Surveys Are Not Equal

Geoff Livingston

However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. Unfortunately for Microsoft, the browser IQ test was widely reported by the media, which did not verify the data.

Steve Jobs Breaks the No News Cycle

Geoff Livingston

The Jobs departure is similar in stature to Bill Gates leaving Microsoft. A true industry titan, Jobs has had a critical role in shaping the U.S. And like Gates and Microsoft, it is unlikely that Apple will be the same. Reality Apple Bill Gates Microsoft Steve Jobs

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Connect The Dots Marketing

Twist Image

Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. No longer trying to figure out which keywords and text will get people to click, but rather how to buy media and engage against voice-initiated searches will create an entirely new industry in marketing. automotive industry. microsoft. Are we seeing the bigger picture?

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

His is a long-term vision for the industry, but it could come sooner than most people anticipate. Does anyone in your business use or have access to Amazon AWS APIs , Google Cloud ML APIs , IBM Watson Bluemix APIs and Microsoft Cognitive Services APIs ? microsoft. microsoft cloud. microsoft cognitive services. You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Marketing Manager, Emerging Media, US Integrated Marketing Programs, Microsoft Corp. • Jacob Mullins – Sr.

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From Atoms To Bits To Atoms

Twist Image

According to Chris Anderson (editor-in-chief of Wired Magazine and bestselling business book author of The Long Tail and Free ), these nascent days of basement developers (also known as Makers ) is fueling the next industrial revolution of our times, and it's going to create a profound shift in our global economy. Manufacturing from your desktop may sound as crazy as Microsoft co-founder Bill Gates did when he said close to forty years ago that a computer would be on every desk.

Why Scoring Member Engagement Matters, Part 4

SocialFish

Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Industry Insider

Living (And Working) In The Digital Age

SocialFish

This threatens businesses with longevity in their certain industries because the cost of a business to scale up today is lower than it was before. Another way that the digital age has leveled the playing field is the introduction of new competitors from unexpected industries.

5 Social Media Best Practices Every Marketer Must Follow

Sprout Social

Microsoft: The computer giant successfully uses Facebook to promote internal and external blogs on its Page. However, they also use Facebook to promote news and other industry events related to Microsoft.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Microsoft was much further back, in 37th place. The auto industry was led by BMW in 12th place, followed closely by VW in 13th and Mercedes-Ben in 15th. Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL).

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Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. Restaurants , travel and possibly supermarkets with online shopping services are big industries for it to thrive.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding. Bing’s technology is increasingly being adopted across the industry.

LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

If you have more than one practice, industry or client team, or consulting arm of the firm, Showcase Pages can be a great marketing tool. MICROSOFT EXAMPLE. Here is the Office Showcase Page , which is an off-shoot of the Microsoft Company Page. Industry teams.

Engaging the Right Audience on LinkedIn

Adam Cohen

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. (Cross posted on the Fleishman-Hillard DNA blog ).

B2B Marketers Are Humans, Too

Convince & Convert

Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. Image via Microsoft Stories.

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Monday Roundup: PR Measurement Classics

Waxing UnLyrical

Why: “The main reason that AVEs have still not gone away from our industry is down to a lack of education.” Why: “Bill Gates helped create an entire industry that has transformed how we do our jobs and how we live every day.”

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My Search For An iPhone Alternative

Jason Yormark

About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. The idea of having a phone with industry standard connections and more options is appealing.

Six Links Worthy Of Your Attention #41

Twist Image

Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. "The digitization of industry affects every industry. Once you digitize an industry, it also opens itself up to act more like digital entities and it can make use of the many new ways a hyper-connected group of people communicate. microsoft.

3 Creative Ways to Use Twitter Polls

Simply Measured

When Twitter introduced Polls in late 2015, reactions across the industry were tepid. For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon!

Top 10 Travel Marketing Conferences of 2017

Pixlee

Featuring cultural performances spread across five stages, the New York Times Travel show takes visitors on a trip around the globe while offering a wide range of activities, forums, and exhibits for travelers and travel industry professionals alike. Being called the TED of Travel, Skift Global Forum is the first conference focused on top marketers, strategists, and technologists in the travel industry. Past keynote speakers have included Uber, Jet Blue, and Microsoft.

comScore April 2013 Search Engine Rankings

Bill Hartzer

Think of this more as the “market share” for the search engine industry. percent market share, followed by Microsoft’s websites (Bing.com) with 17.3 percent market share of the search engine industry, which is up 0.2

Top Association Social Media Jobs This Week – February 9

SocialFish

They should also have at least 3 years’ experience managing association volunteers, preferably in a chapter position, proficient at learning new technology and strong experience with Microsoft Office Suite.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. How about getting some type of visual element to go along with that, such as HoloLens, Microsoft’s holographic headset?

Six Links Worthy Of Your Attention #55

Twist Image

And charged with turning around the floundering Nokia is Stephen Elop - a Canadian and former Microsoft exec. I'm not sure how this data was captured, but if it's true, we have another indictment on advertising industry." microsoft. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

comScore December 2012 Search Engine Rankings

Bill Hartzer

Think of this more as the “market share” for the search engine industry. percent market share, followed by Microsoft with 16.3 Every month about this time comScore releases the search engine rankings data, and I try to remember report it here.

What Leading Candidates Need To Land A Top Social Media Job In 2016

Audiense

On your first day (or during your application) your idea doesn’t need to be perfect, but by researching the company, its competitors, and its industry you should be able to think of an angle that sets them apart in their field. Bernado Donkor , Microsoft.

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

A great social media community manager is able to ask the right questions to facilitate engagement and answer questions about the product, company, or industry. Microsoft Excel – From Beginner to Expert in 6 Hours (Udemy course). —.

How to Write a Blog Post Your Audience Can’t Resist Sharing

Sprout Social

Pick a topic closely related to what your industry is about. Groups on Facebook and LinkedIn, as well as forums on your industry, are also home to people who have questions about the topics that you would want to blog about. Content is the lifeblood of social media marketing.

11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

Follow social media marketing industry people on Twitter and develop relationships with people and companies that are driving change. Subscribe to blogs and newsletters that curate news and events relevant to your industry. Social Media Managers are a special breed.

The role of social media in managing projects for brands

Socialmedia.biz

Most B2B managers can’t fathom social media’s importance for project management, and that’s chiefly because their understanding of the industry is archaic, so to speak. A product of Microsoft, Yammer is a social network for employees, assigned a project. Post by Adi Englander.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ).