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How PR and Social Media Can Work Together

Webbiquity SMM

Both require relationships with influential people in one’s industry to be effective. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Share this on LinkedIn.

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Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on LinkedIn.

SEO 181
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Social Media Success Starts with Listening

Webbiquity SMM

&# Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms.

SM2 189
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Find relevant groups on Facebook and LinkedIn.

Vocus 184
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Firebelly Work: Social Media Optimization Summits

Firebelly

Create a promotional video for their inaugural Social Media Optimization Summits where people can See It. The Social Media Optimization Summits are different than many other conferences in the fact that they are "hands on." The first item of business? Video URL: [link] ] This is sure to be a valuable experience.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Share this on LinkedIn. JustUnfollow.

Tools 206
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. In every industry, there are existing conversations going on. What motivates them? What are their issues?