Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

JULY 7, 2021

While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. The former refers to purchases made directly from a one-to-one chat app while the latter is specific to the buying and selling of goods or services within a social media platform.

Team 140

Team Conversation Social Media Instant Messaging 140

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Social Media Management 119

Social Media Management Social Media Platform Review 119

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Waxing UnLyrical

APRIL 4, 2019

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”.

Community building 197

Community building Communities Hubspot Guidelines 197

Oktopost

NOVEMBER 18, 2020

35-50% of sales go to businesses that respond first HubSpot. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Why Do Sales Reps Need Social Engagement Insight To Win? Social media is the third-largest engagement channel just after email and website.

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. First of all, the use of social media and blogging has gone through a great increase. HubSpot). > Blogging is on the rise.

Company 206

Company Hubspot eBook Diagrams 206

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Teens loved it.

Education 163

Education Examples Content Nielsen 163

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. Cartoon: HubSpot via Flickr, CC 2.0. But those numbers do nothing for your business.

Social Media 212

Social Media How To Hubspot Compete 212

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Moreover, your business can publish event content on its own social media pages.

Platform 152

Platform Engagement Hashtag Eventful 152

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. The longer a lead is left unattended, the colder it gets.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Socialmedia.biz

JANUARY 3, 2017

It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. Do you want to drive more blog traffic with social media? Would you like to convert blog visitors to social media followers?

Social Media 75

Social Media Embedding How To Posterous 75

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Access these features in ‘social networks and teams’ under My Profile.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 129

Strategy Brands Hubspot Survey 129

Marketing to Serve

NOVEMBER 26, 2017

Social media has grown in popularity not only for individuals wanting to share and connect with their social networks, but for businesses too. billion social media users ( We Are Social ). billion are actively using social media, across multiple devices and around the clock.

Social Media 66

Social Media Strategy Content How To 66

Janet Fouts

APRIL 8, 2011

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. If all you hear about are their scores and their number of followers on 100 social networks, beware.

Klout 118

Klout Radian6 Social Media Hubspot 118

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. Sprout Social. BrandWatch. HowSociable.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Mindjumpers

AUGUST 4, 2011

In this blog post, I will attempt to highlight the different social media timing preferences and how they impact different businesses by looking at Buddy Media’s report on effective wall posts published earlier this year together with a recent infographic by Dan Zarrella at HubSpot.

Automotive 252

Automotive Hubspot Sports Guidelines 252

Absolute PA

JUNE 13, 2014

You’ve probably heard that it’s not very effective to hard sell on social media. That’s all true – but we’re not using our social media networks just for fun! This has got to be the biggest issue facing small business social media users on a daily basis. We’re there to promote our business, too.

Social Media 84

Social Media Hubspot Marketing Newsletter 84

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Social media is the perfect way to engage and lead the person through the sales funnel.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Webbiquity SMM

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 8 Twitter Tools Every Content Marketer Should Have by Streetwise Media.

Review 189

Review TweetBeep Tools Twitter 189

Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. The goal-setting strategies of social media results (11:36).

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Buffer Social

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Team 70

Team Social Media FAQ Sample 70

Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. Tweet This!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Firebelly

JANUARY 22, 2018

The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot. Aside from YouTube, all other big name social channels are putting substantial importance on video content – it’s captivating, it’s winning and it produces results for companies that incorporate it correctly.

Marketing 181

Marketing Influencer SEO Adwords 181

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Blogs and social networks are just tools. Demonstrate knowledge (through blogging, guest posts, comments, interaction on social networks, presentations, etc.).

Hubspot 188

Hubspot How To B2B Travel 188

Absolute PA

JUNE 20, 2014

If you spend enough time online using social media to market your business , researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. Well actually, one. This information is key.

Social Media 58

Social Media Analytics YouTube Hubspot 58

Twist Image

AUGUST 23, 2013

We caught up over dinner this past week at HubSpot ''s incredible Inbound 2013 event in Boston. He answered in two words: social media. Thinking differently about social media. When you think about social media and what you''re doing online, these stories may give you pause to think about a much bigger picture.

Radian6 111

Radian6 Hubspot Startup YouTube 111