New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. Keyword Eye helps you simplify your keyword research.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) HubSpot ). HubSpot ). HubSpot ).
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America.
Is Inbound Marketing Actually Profitable or Just a Slogan
Convince & Convert
AUGUST 27, 2014
Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).
The Four Skills Digital Marketers Need Today
MAY 13, 2015
Today, 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set. Take the time to research your applause rate, engagement rate and response rate—we’ll get more into how below.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Recent research shows that only 37% of the Inc. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.
How Much Content Is Enough For Your Blog? [Study]
SEPTEMBER 28, 2011
In the following post, I will share some research findings on optimal frequency of blog posts for customer acquisition and how to ensure that the frequency is maintained. I found an interesting research by Hubspot which explains this in great detail.
28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
JULY 9, 2013
As HubSpot’s Corey Eridon points out, nimbleness is a state of mind, which requires being able to quickly adapt to new changes and trends. Trust us, you’ll be unstoppable: Research Reports. Content marketers need to be empathetic, detail-oriented, and tech-savvy.
Five Step Process for Using the Social Web
MAY 24, 2012
Not to be on every platform, but based on your research, to start there. We use both Google analytics and Clicky at Arment Dietrich , but use InfusionSoft for Spin Sucks Pro and Hubspot for clients to generate leads, measure results, and figure out what’s working and what’s not.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ).
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).
3 Ways to Engage Your Team and Improve Your Blog
Convince & Convert
JUNE 4, 2014
Another great example is HubSpot. HubSpot allows all of its employees to contribute to its company blog. Perhaps your research lead can take a frequently asked customer question and respond to it.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more. The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. 8 Ways to Not Get ReTweeted by HubSpot Blog.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.
Why B2B Marketing Must Embrace Ninja Customers
Convince & Convert
JANUARY 19, 2014
The role of the salesperson is now to answer specific questions capably and quickly , and to close deals that became possible due to the self-serve research performed by the customer. Youtility B2B content marketing b2b marketing hubspot life technologies self-serve information youtility
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.
Why Content Marketers Need Better Statistics
Convince & Convert
JANUARY 28, 2014
I didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Image via BigStockPhoto.com.
10 Tips to Become a More Successful PR Pro
NOVEMBER 3, 2010
Research their past stories and fine tune your pitch to appeal to their audience. Take an online certification like HubSpot’s Inbound Marketing Certification. Tags: Communication Forsythe Technology HARO HubSpot IABC Jeremy Porter Journalist Tweets Knowledge Enthusiast Matthew Royse MediaOnTwitter Muck Rack NewsBasis pitch PR PR Daily PRSA Ragan Social Media Club tips Twitter chats Guest post by Matthew Royse , author of Knowledge Enthusiast.
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. Research Social Media Marketing Tips / How To
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift has partnered with WordStream for its integrated keyword research functionality.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog.
Will The Rise of the Photo Apps Kill the Written Word?
Convince & Convert
FEBRUARY 14, 2012
A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before.
Recent Research Reveals Best Time to Post on Social Media
PWB Marketing Blog
APRIL 18, 2011
10 Important Skills and Traits Your Social Media Manager Will Need in 2017
JANUARY 25, 2017
Research has found that social media posts with images receive more engagement and 43 percent of consumers want to see more videos content in the future. An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions (eBook by HubSpot).
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page.
Five Awesome B2B Social Media Statistics
PWB Marketing Blog
AUGUST 24, 2011
We had some parameters: We wanted to find recent research no older than last year. The social landscape changes so rapidly we wanted the latest research we could get. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010.
How to Write a Blog Post Your Audience Can’t Resist Sharing
APRIL 25, 2017
You use a keyword research tool to find out what keywords people search, then create content targeting those specific phrases. Remember that 61% of consumers research products and services online before making a purchasing decision. It’s Time to Start Researching.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Research has shown that ‘Please Retweet’ has a 51% retweet rate, while ‘PleaseRT’ has a 39% retweet rate.
Current Inbound Marketing Trends: 10 Things You Didn’t Expect
MAY 9, 2013
One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1.
50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017
FEBRUARY 16, 2017
20) 55% of people consume videos thoroughly — the highest amount all types of content ( HubSpot , 2016). 28) 43% of people want to see more video content from marketers in the future ( HubSpot , 2016). Video is taking over social media.
Why Is Social Media Important for My SaaS?
OCTOBER 27, 2016
Research shows that “ 45% of a brand’s image can be attributed to what it says and how it says it.” Use social media as a medium for researching and contacting influencers. Social media is a platform to build authentic relationships with your customers.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest: Everything You Need To Know Is In This Massive Post Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more.
The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention
APRIL 12, 2015
Don’t get lost over there at the HubSpot site, though, if you’re interested in learning why this is such an ironic situation. In continuing the research for this post, I have found that exactly what I theorized would happen…happened.