54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

10 Questions to Answer Before Building Your Social Marketing Strategy

Simply Measured

If you want your next social media campaign to be successful, take a look at the ten critical questions you must answer before you begin a new social media marketing adventure. You need to ask yourself the following questions: Are your customers on that network? When it comes to marketing automations software, some of the top picks for marketing automation tools are Hubspot and Marketo.

Trending Sources

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” Here are 8 philosophical questions to get your gears turning: 1. The majority of blogs aren’t a success.

The 17 Best Social Media Management Tools

Webbiquity SMM

Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” 17) HubSpot Social Inbox. Pricing: a component of HubSpot inbound marketing software.

Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

At first, I was able to get participation from many of my colleagues, but then directors in our department started to question the value of the newsletter. Any time the answer to that question is “no,” even the super-est of go-getters are faced with defeat.

Team 48

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

Tips 124

How Much Content Is Enough For Your Blog? [Study]


In order to understand this first, we need to find answers to the following questions: What is the right frequency of posting the content on the blog? I found an interesting research by Hubspot which explains this in great detail. According to Hubspot, this happens after 52 posts.

Study 63

Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. Image from BigStock.com. We used to talk to a real person as a first step.

B2B 36

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts. Common customer questions will very often pertain to your products or services.

ROI 77

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity SMM

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase Walmart

B2B 61

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. A blogger raises a question about your company’s financial outlook. The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing.

Tools 67

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. 8 Ways to Not Get ReTweeted by HubSpot Blog.

Tools 67

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Develop content that answers the questions you see being raised. Respond to questions and engage your buyers and influencers in social media.

How #EveryMoveCounts Dominated NCAA Final Four Conversation

Convince & Convert

Former Forbes / Newsweek reporter and “Silicon Valley” writer Dan Lyons published a new book this week, in which he unleashed his experience in the tech industry after a brief stint at HubSpot. ” For years, HubSpot has been praised for its laid-back, open-space culture.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO).

Meditations On Social Media Marketing

Twist Image

It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year''s Inbound event in Boston (led by HubSpot ), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. hubspot. Episode #436 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Hubspot – inbound marketing platform. For example, here are all of the companies using marketing automation software Hubspot versus Marketo.

The Social Media ROI Debate

Webbiquity SMM

With that background, he argues that “the question can be answered in about three minutes. Is the Wrong Question by Golden Practices Blog.

ROI 29

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. 9 Awesome Ways to Market a Business Blog by HubSpot Blog. 9 Awesome Ways to Market a Business Blog by HubSpot Blog.

SEO 27

How to Improve Email Deliverability [Infographic]

Puzzle Marketer

This is one of the most common questions from marketers. Click here for more email deliverability infographics by HubSpot. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers.

SMS 101

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

In this post, we’ll try our best to answer all those questions. Having public speaking skills will help you to present your ideas, interview guests, answer impromptu questions, and chat with your followers in real-time. HubSpot (Blog). —. Image from HubSpot ).

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. I’d like to think I could recommend—or at least answer questions about—anyone I am connected to on LinkedIn”).

What Is Influencer Marketing?

Simply Measured

As Ron Schott, Senior Communications Manager at Microsoft, put it here, “It’s a question of mass reach versus mass impact. Swag x Hubspot: Hubspot sent this baby onesie to an influential customer (customers can be influencers, too!),

Does My Business Need to be on Twitter?


Questions To Ask. Before setting up a Twitter profile for your business, here are some questions to ask: Is this the right social media channel for your business and does your target audience use Twitter?

7 Facebook Messenger Marketing Strategies You Can Try Today

Buffer Social

But HubSpot wanted to find out if using Facebook Messenger is a better alternative. After four weeks of testing, they found a clear winner 4 HubSpot , 2017. ” 14 HubSpot , 2017. There are now more than 1.3

5 Traits of the Social Sales Person

Janet Fouts

Asks good questions. Ask good questions. Needless to say you have to ask good questions too and then listen to the answers. You can pose a single question on 20 different platforms, collate the answers and have a completely different perspective on what your customers need.

30 Resources and Tips for Using Pinterest to Market Your Business


15 super-users share their thoughts Communications Conversations asked this group of power-users to answer 5 simple questions about how they use Pinterest, how brands might leverage the platform, and the future of the social media site. People like to collect things.

How to Measure Social Media Success for Your Small Business


This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase.

What Is Inbound Marketing For Lawyers?

Myrland Marketing

Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. You ask lots of questions so that you don’t miss anything important to the matter.

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L.

How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. HubSpot.

Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent Blog

The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. The basic idea of this approach is outlined in the graphic below: Image credit: Hubspot.

7 Facebook Marketing Case Studies


HubSpot. Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ).

How to Write a Blog Post Your Audience Can’t Resist Sharing

Sprout Social

Q&A networks like Quora , social media groups and forums are hotbeds of questions waiting to be blogged about. Then, you’ll see a list of questions people ask. Look for questions that have answers with a lot of up-votes, because that’s a sign the subject is popular.

Putting Instagram events to work for your business

Janet Fouts

According to our friends at Hubspot , 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Respond to comments and questions. Ask questions about the photos and draw out the people who shared them.

5 Steps to Get Massive Engagement With Your Visual Content

Rebekah Radice

In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below.

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

So, when writing, keep in mind these three questions: Who is your reader? Answering these questions will help you deliver the kind of content that your intended reader wants. Source: Hubspot. Source: Hubspot. HubSpot Click To Tweet. Source: HubSpot.