54 Pearls of Marketing Wisdom from HubSpot
MARCH 19, 2012
The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Quite a lineup. optimize to be read on-the-go with mobile call-to-action and phone number. Start solving problems.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” Here are 8 philosophical questions to get your gears turning: 1. There’s really no right answer to this questions, though many experts recommend against publishing as a faceless, nameless corporation. What’s Your Brand in a Word?
Is Inbound Marketing Actually Profitable or Just a Slogan
Convince & Convert
AUGUST 27, 2014
Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question. Hubspot has been around since 2006, and their S-1 details financial information from 2009. Maybe you will be, too.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
I’ve had many questions about who this is for. How to find the questions your prospects are asking so you know what kinds of answers to provide. How to build a content map, based on your organization’s priority keywords and the questions your prospects are asking. By Gini Dietrich. Alright, boys and girls…ladies and gents. What is The Modern Blogging Masterclass?
Pros and Cons of Changing the Name of Your Blog
JANUARY 19, 2012
During the Facebook question of the week , Jennifer MacDonald asked: What are your thoughts on changing the title of your Blog? And, I figured there was no one better to answer that question than Michael Schechter (or Shrek, as I call him). If you have a question for us, get over to Facebook and ask it on the wall there. Photo credit: Thanks to Hubspot for the fun image.
How Much Content Is Enough For Your Blog? [Study]
SEPTEMBER 28, 2011
In order to understand this first, we need to find answers to the following questions: What is the right frequency of posting the content on the blog? I found an interesting research by Hubspot which explains this in great detail. According to Hubspot, this happens after 52 posts. Tweet Many businesses run a blog as a part of their social media strategy. What you should do.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
3 Ways to Engage Your Team and Improve Your Blog
Convince & Convert
JUNE 4, 2014
At first, I was able to get participation from many of my colleagues, but then directors in our department started to question the value of the newsletter. Colleagues started to question whether or not they should contribute to the newsletter, and without their contributions our content was at greater risk of being lame. Another great example is HubSpot. A team of people.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts. Some of the most popular posts I’ve written on this blog were essentially extended responses to client questions. All of the old measurements are moot.. Here are 20 ideas.
Trust Me: Why Trust is Crucial for Business Success, and How to Built It
MAY 31, 2011
According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust. That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Before the Sale.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. A blogger raises a question about your company’s financial outlook. The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Range of coverage.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. Robert Scobel , Dan Schawbel , Peter Shankman and many of the others are legit no doubt, though a few of the “power users here are questionable. Tweetvolume.
Why B2B Marketing Must Embrace Ninja Customers
Convince & Convert
JANUARY 19, 2014
Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. The role of the salesperson is now to answer specific questions capably and quickly , and to close deals that became possible due to the self-serve research performed by the customer.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Develop content that answers the questions you see being raised. Respond to questions and engage your buyers and influencers in social media. Image credit: The Far Side. And understand that if that’s the case, you’re not alone. Learn.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Few (if any) other SEO and/or social media management tools provide the type of detailed data about a blog post, web page, external article or news release that gShift does because other tools don’t “ask the right questions.” Features. site) is helpful. bit.ly
How #EveryMoveCounts Dominated NCAA Final Four Conversation
Convince & Convert
APRIL 11, 2016
Former Forbes / Newsweek reporter and “Silicon Valley” writer Dan Lyons published a new book this week, in which he unleashed his experience in the tech industry after a brief stint at HubSpot. ” For years, HubSpot has been praised for its laid-back, open-space culture. Degree’s #EveryMoveCounts. Use #EveryMoveCounts #contest to enter. Rls: https://t.co/YKh7VtrNkv
Discover Marketing Technology Used by Leading Companies
AUGUST 30, 2016
For marketing-related technology alone, there are hundreds thousands of companies to choose from, see graphic: For some great insight into these questions, I recently stumbled upon StackShare.io , which attempts to curate all of the tools companies are adopting in the categories: Application and Data, Utilities, DevOps, and Business Tools. Hubspot – inbound marketing platform.
The Social Media ROI Debate
AUGUST 23, 2010
With that background, he argues that “the question can be answered in about three minutes. Is the Wrong Question by Golden Practices Blog. According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g., Among social media pundits, the debate rages on. So much for my thoughts.
Best Business Blogging Guides and Tips of 2010
JANUARY 3, 2011
Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. 9 Awesome Ways to Market a Business Blog by HubSpot Blog. 9 Awesome Ways to Market a Business Blog by HubSpot Blog. How can you improve your blog’s position in search engines? Grow your audience? by MarketingSherpa.
Meditations On Social Media Marketing
NOVEMBER 16, 2014
It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year''s Inbound event in Boston (led by HubSpot ), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. hubspot. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google hubspot inbound itunes jasonkeath marketingblog marketingpodcast socialfresh twitter
10 Important Skills and Traits Your Social Media Manager Will Need in 2017
JANUARY 25, 2017
In this post, we’ll try our best to answer all those questions. Having public speaking skills will help you to present your ideas, interview guests, answer impromptu questions, and chat with your followers in real-time. A great social media community manager is able to ask the right questions to facilitate engagement and answer questions about the product, company, or industry.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. I’d like to think I could recommend—or at least answer questions about—anyone I am connected to on LinkedIn”). 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Optimizing Your LinkedIn Profile and Use. ’”.
How to Improve Email Deliverability [Infographic]
JUNE 14, 2013
This is one of the most common questions from marketers. Click here for more email deliverability infographics by HubSpot. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. There are a myriad of things you can do to either help or hurt your deliverability.
What Is Influencer Marketing?
JANUARY 18, 2017
As Ron Schott, Senior Communications Manager at Microsoft, put it here, “It’s a question of mass reach versus mass impact. Swag x Hubspot: Hubspot sent this baby onesie to an influential customer (customers can be influencers, too!), the customer tweeted about it, and Hubspot retweeted it. HubSpot @BeccaGoldring youngest @HubPartner ever?! — Ryan J.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce. They say, “Okay, go!”
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The analogy used on page 65 is of questionable appropriateness for a business book, but it does get the point across. (No, Depth of subject matter expertise. Relationship-based sales. Stop now.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
Questions To Ask. Before setting up a Twitter profile for your business, here are some questions to ask: Is this the right social media channel for your business and does your target audience use Twitter? Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. The average Twitter user has 208 followers. Build credibility. Ask for a retweet!
How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]
SEPTEMBER 15, 2016
We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away! HubSpot.
What Is Inbound Marketing For Lawyers?
JANUARY 6, 2015
Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. Hubspot simply defines Inbound Marketing like this: “Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.” THEN WHAT?
5 Traits of the Social Sales Person
JANUARY 10, 2013
Asks good questions. Ask good questions. Needless to say you have to ask good questions too and then listen to the answers. You can pose a single question on 20 different platforms, collate the answers and have a completely different perspective on what your customers need. I love dealing with a talented sales person. What are the traits of a good sales person?
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. Measuring social media success and ROI for your business isn’t as challenging as you may think, and there are different ways to measure success to see how this is impacting your business.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
15 super-users share their thoughts Communications Conversations asked this group of power-users to answer 5 simple questions about how they use Pinterest, how brands might leverage the platform, and the future of the social media site. People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. The site is beautifully designed and truly engaging.
Inbound Marketing vs. Content Marketing – What’s the Difference?
FEBRUARY 24, 2014
The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. Within a year of developing the idea, Halligan and MIT technologist Dharmesh Shah had founded HubSpot, a cloud-based service that aimed to provide everything marketers needed to launch a comprehensive, permission-based marketing strategy. Caution. Or does it?
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
It was fast-paced and fun and we had a ton of questions. CMI gracefully agreed to send me the questions so I could find a way to answer them. Is there a way to do the same thing with Hubspot ? You can pretty much own the world with Hubspot…or any other marketing automation software, for that matter. If you use Hubspot, you can do all of this in there. We do!
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Image credit: HubSpot. Here are 88 posts that have risen above the noise, designed to answer that question. 17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Is your Content Boring?
Top Blogging Statistics: 45 Reasons to Blog
APRIL 25, 2013
If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). 12) 81% of companies consider their blogs “useful,” “important,” or “critical” Tweet (Source: Hubspot ). Tweet (Source: HubSpot ).
7 Facebook Marketing Case Studies
MAY 19, 2013
HubSpot. The New York real estate brokerage wanted to use the global reach of Facebook to increase engagement with potential homebuyers, local New Yorkers, and the real estate industry at large, as well as strengthen its online brand presence to: Create a community where people could start a conversation and discuss the question, “What does it feel like to live in New York?”.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Image credit: Business 2 Community. CMO ).
5 Steps to Get Massive Engagement With Your Visual Content
JUNE 1, 2015
In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. HubSpot found that using 3 font styles makes it easier to read content. And it’s no surprise. Relevant, and.