article thumbnail

The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? Content for decision-makers.

B2B 124
article thumbnail

11 best social media listening tools

Unmetric

Awario Leads, the tool’s lead generation feature, scouts for questions asked by consumers for product recommendations like yours to help you answer them instantly. HubSpot isn’t a social media listening tool. By doing so, you turn potential prospects into leads by being the first to offer solutions for their queries.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize Your Content for Authorship Success

ProBlogger

Metadata on Twitter. Twitter Cards enable you to attach media to Tweets that link your content: It’s social’s all-important metadata. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier. After approval, tweet the URL and see the Card appear below your tweet.

Content 54
article thumbnail

Top 10 Brand Marketing Solutions

Oktopost

Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. It also integrates with the popular CRM platforms Hubspot, Marketo, and Pardot (now Marketing Cloud Account Engagement).

Brands 62
article thumbnail

The Top 10 B2B Marketing Software Solutions

Oktopost

HubSpot Sales Hub. Small businesses in need of a powerful CRM solution that won’t use up their budget should check out HubSpot’s free platform. Reviewer says : “The best thing about HubSpot besides their highly intuitive sales templates is their customer service!”. Price: Free, up to $1200/month for the Enterprise version.

B2B 112
article thumbnail

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

Hubspot discovered that emojis in your post can increase likes by 57 percent, comments by 33 percent and shares by 33 percent over posts without them. When you share a link to Facebook, the image specified within the webpage’s metadata will be pulled into your post automatically. Here’s how you can get ahead of the curve!”

Instagram 111